I would like to ask who among the many female watches in Basel this year is the flower queen. In my opinion, Chopard’s Imperiale Tourbillon Full Set Tourbillon is well deserved? Not only because she is luxuriously set with various gems, but also because she has accomplished the perfect fusion of jewellery and watch technology. First of all, the 18K white gold case, I ca n’t wait to combine all the gem-setting techniques with tens of thousands of envious eyes: bright-cut diamonds of different sizes are scattered on the dial with snowflake-setting methods-it is said that this magical technique is almost lost The point opening gives the beautiful flower frame a minute of tourbillon full appearance. The 12-point semi-circular power reserve display window, with a gradient of different chromaticity amethysts on the outer edge to indicate the power surplus and deficiency, and the trapezoid-cut diamond on the inner circle of the semi-circle cleverly create a radial sun pattern. The outer ring of the face plate starts at 6 o’clock and is surrounded by trapezoidal cut diamonds that are gradually widened toward 12 o’clock. Bezel and body sides are paved with large baguette-cut diamonds. Strap and lugs are set with baguette-cut and oval egg-cut diamonds. The platinum crown is meticulously set with baguette and drop-shaped diamonds. Even the tourbillon bridge is fixed with 4 screws inlaid with amethyst on the top! It is definitely not just to show how magnificent her appearance is (although she is absolutely deserved), because each skill has demonstrated the extraordinary accomplishments of the jewelry family. Xiuwai naturally also has to be wise. The LUC 02.14-L. (4T2I) manual winding movement follows a strict watchmaking tradition. The bridge bridges are decorated with exquisite Côtes de Genève and hand-chamfering. The exquisite craftsmanship has earned the Geneva mark. Certified. Also worth noting is the patented Quattro ™ technology: four barrels stacked in two groups and then connected in series, ensuring that the watch operates independently for more than 9 days (216 hours) and maintains accurate travel time. With a frequency of 28,800 vibrations / hour, this tourbillon watch also meets all the demanding requirements of the Swiss Official Observatory Certification (COSC). With this beautiful watch alone, who can question Chopard’s leading position in women’s complication watches!
You can think of it as a PAM312 that has been repackaged in appearance. That’s right, the PAM386 uses the same P9000 series self-winding movement as the 312, and has all the features of the Luminor Marina 1950 series Panerai watch.
The Luminor 1950 case of this watch and the bridge protector to protect the winding crown are made of Panerai’s patented composite material, Panerai Composite. Ceramic materials are produced by ceramicizing aluminum through electrochemical process. Panerai Composite is lighter than ceramic but at the same time harder than steel.
The rustic large brown dial adopts the classic “sandwich” structure with a hollowed-out design, sandwiching the middle layer coated with Super-LumiNova luminous material with two identical layers, displaying fluorescent numbers and hour scales. The thickness of the watch and its superb readability at night reflect the typical Panerai style. Dial with anti-reflective sapphire crystal. The diameter is 44mm, and the waterproof function is still 300m.
Through the sapphire-sapphire crystal glass at the bottom of the watch, you can see the simple-winding P9000 automatic mechanical movement. The movement is a small three-hand design, the second hand is located at 9 o’clock, and a calendar window is provided at 3 o’clock. Movement diameter 31mm, thickness 7.9mm, 28 stone, 197 parts. The shock frequency is 28800vph. The power reserve is provided by two barrels connected in series and a balance wheel that can be wound in both directions.
On July 27th, Longines’ first direct-operated store in the southwestern region of Longines, a famous Swiss watchmaker, opened in Chengdu. Raffles City’s direct-operated store was also unveiled. At the same time, Longines Hengli Chengdu Vientiane City shop. Longines Vice President Li Long and Longines Ambassador Guo Fucheng witnessed the grand opening ceremony and unveiled the week-long ‘Longines Elegant New Products Tour’ prelude, Compaq series and a number of 2013 Basel watch exhibition models debuted in China Will be presented to Chengdu watch enthusiasts.
Chengdu famous watch stores repeatedly hit the global sales crown
I opened two stores a day, showing the confidence of the Longines brand in the Chengdu market. ‘Our world’s top-selling specialty store is in Chengdu!’ Li Li broke the reason for attaching importance to the Chengdu market in a few words. ‘I can tell you for sure that every Longines boutique in Chengdu sells well. Currently, it is the best-selling in China. It is the Chengdu Hengdeli store, and the Wangfujing Longines counter is the fifth in the country, and the overall sales of Chengdu ranks the top five in the country. ‘Li Li praised Chengdu’s watch market. In fact, at the 2013 Basel International Watch Fair, Longines Global President Huo Keno said that Chengdu Hendri’s Longines store had once reached the top spot in the world.
Speaking of Longines opening the first direct-selling store in the southwest of Chengdu, Li Li was confident. ‘Before opening a new store, we will observe regional sales for a period of time. We will only approve the opening when we confirm that there is room in this market to open new stores. Longines has now entered a stage of rapid development in China. In the past ten years, brand awareness and sales have greatly improved. Our strategic plan is to open directly-operated stores in 10 cities in China. Currently, Seven have been opened and Chengdu is one of them. ‘
In fact, not only Longines, but mid-range watches have always performed well in the Chengdu market. Mid-end brands such as Radar and Movado have achieved the global ‘monthly sales crown’, which is a fact worthy of great attention. Yu Hongzhang, deputy general manager of Chengdu Hengdeli Watch & Clock Co., told reporters that these first sales in the world basically occurred after the brand held the event. It is not an accident that the single-month impact on the world’s number one. ”He also said frankly, because China’s current boutique market is developing well, the number one specialty store in China is basically the first in the world.
亨 Henry World Watch Center, located on the first floor of Vientiane City, has experienced unfavorable factors such as slow economic growth, road construction affecting people flow, and relatively biased locations, and business has not improved. But after opening the well-known Longines and signing a new Breitling counter for spokesperson David Beckham, the business has improved significantly. It is understood that Longines sells around 50 of them here every month, which is the ‘top pillar’ of the store, while other high-end sales such as Girard Perregaux, Glashütte, Athens and others are unsatisfactory.
Mid-end brand watch Sichuan market has huge potential
The good performance of the Chengdu watch market not only attracted traditional watch brands, but some new mid-end ‘faces’ in the Chinese market also targeted the Sichuan market. Last week, Aletta, one of the founders of Swiss watch brand Frederique Constant, made a special trip to Chengdu to inspect the market and discuss new stores. She revealed that although Chengdu has just opened a store and currently only has four small counters, sales are still considerable. ‘Our price point and self-produced movements are core competitiveness. Compared to those group-operated brands, we have not quickly seized the market advantage, but we believe that the advantages of the brand can gradually emerge. We are also very optimistic about the Chengdu market ‘And some other mid-priced watches, such as Mingshi and Raymond Weil, have also racked their brains to find a suitable place to open a shop in Chengdu and seize a place. ‘The high-end bowl watch market in the Northeast is better, and Chengdu and the entire Sichuan market are well-known in the country for mid-end watch sales!’ Yu Hongzhang told reporters that this is also the case in the Chengdu Hengdeli watch industry, although The sales of other brands are good, but they are not eye-catching on the national sales list. Henderly’s mid-end brand sales are very good, so it is well-known among dealers in the national watch market. Because of the market’s sales situation, many brands have a strong interest in the Sichuan market. ‘With the acceleration of China’s urbanization construction, many rural populations have entered cities and towns, so we plan to choose some cities with relatively high GDP and large populations to open specialty stores. Currently, we have opened stores in Mianyang and Yinzhou. Consumers in second-tier cities already know the Longines brand, but they have not given them the opportunity to spend. ‘Li Li has clearly stated his plans for the large-scale expansion of the Sichuan market. Tissot, which belongs to the same group, has already been deployed in secondary cities. Mianyang and Deyang are important markets for Tissot. Omega, which has a relatively high positioning, has been seeking opportunities in the Sichuan secondary market to open stores. ‘After all, the Sichuan market is big, and our task next year is to open a store in a secondary city in Sichuan.’ The manager of the Chengdu Hengli World Watch Center also revealed to reporters their determination to expand the secondary market.
Of course, with the expansion of the Sichuan watch market, better services are needed to support it. Directly facing consumers through direct-operated stores, being a true retail service provider, rather than being a wholesaler, is a strategic choice for brands to open direct-operated stores. Li Li said, ‘Through retail, we can work out a more standard and complete process, improve the items including image, service, dress, greetings, watch display and after-sales service, etc., and communicate with Chinese distributors to work together Improve brand quality. ‘Li Li’s point of view is almost the consensus of the watch industry. Not long ago, when another watch giant Omega opened a direct store in Chengdu, Okehua, the global president, also mentioned this point of view.
Whether you are a professional white-collar worker from 9 to 5, or a freelancer who is used to fighting at midnight, or an elite business person who has to be a ‘flying man’ for more than 20 days every month, you You need to give yourself a reason to get out of your home right away, let the pores tightened due to work relax, and release all your passion. Wait! Do n’t forget to wear a chronograph before going out with sportswear … TAG Heuer CARRERA CALIBRE 1887 chronograph
In 1963, Jack Heuer, son of Charles Edouard Heuer, set out to develop a new chronograph specifically designed for riders and racing enthusiasts. It meets the needs of driving wear: an easy-to-read dial and shock resistance Waterproof case. The name of the CARRERA watch is derived from the legendary Carrera Pan American Road Race in the 1950s. Since then, the creation of CARRERA watches has been inspired by passionate motorsport.
TAG Heuer CARRERA CALIBRE 1887 chronograph is equipped with TAG Heuer’s first all-in-one column-wheel chronograph movement, which is independently produced by TAG Heuer watch factory, with a power reserve of 50 hours. An 18K rose gold case with a silver or grey dial for a restrained elegance. The simple and tough lines and the large 41 mm diameter dial with a gray or black alligator leather strap make this watch stand out from many chronographs and shine. The chronograph hour hand at 6 o’clock, the chronograph minute hand at 12 o’clock, and the balanced and symmetrical center chronograph dial design bring classic timekeeping style. Hand-embedded faceted hour markers, three-dimensional and exquisite, show the brand’s high pursuit of detail. Equipped with a precise speedometer, the chronograph dial with hour, minute and small seconds hands inherits the classic racing style. This chronograph is perfect for those who are looking for high-end tastes and who love high-paced lifestyles. Longines Heritage 1942 chronograph
Since Longines Longines watches were founded in Saint-Imier, Switzerland in 1832, Longines watches with the flying wing hourglass as its logo have always maintained the tradition of elegance and high performance. With its 180 years of accumulated skills, Longines has gradually established close ties with the sports world, contributing its own know-how to sports events (such as tennis open, alpine ski gymnastics, archery). At the 2012 Baselworld Watch Show, Longines released a retro-inspired 1942 heritage series chronograph.
40mm round stainless steel case with classic design, smooth lines and automatic winding column-wheel chronograph movement. There are 9 Arabic numerals on the black lacquered dial. The missing 3 o’clock, 6 o’clock and 9 o’clock positions are replaced by 30-minute timers, 12-hour timers and small seconds. Balanced and symmetrical 30-minute timer and small seconds dial show classic design style. The minute circle of the extremely delicate railway track and the speedometer scale around the edge of the dial demonstrate Longines’s pursuit of detail and exquisite craftsmanship. Equipped with a self-winding column-wheel chronograph movement, movement L688.2 (ETA A08.L01), with 27 gems, a swing frequency of 28,800 VPH (4Hz) per hour, and a 54-hour power reserve. The transparent sapphire chassis witnesses the precise movement of the movement, and the black hand-stitched crocodile leather strap shows the noble elegance. RoRolex Cosmograph Daytona Chronograph
Speaking of chronographs, I have to mention the ‘legendary watch’ in the Rolex family series-Daytona. Daytona, specially developed for professional riders, first appeared in 63 in 1963 and quickly became a symbol of racing watches. The unique patented chronograph mechanical structure speeds up the outer ring of the speed scale. While driving the chronograph, it has also become the unique logo of Daytona and even one of Rolex’s popular images.
Accuracy is the most important requirement of a driver’s chronograph. This cosmograph Daytona chronograph is accurate to 1/8 second with short-distance timing function. The speedometer scale on the outer ring reads real-time speed data after driving a certain distance to make the timing more reliable and accurate. The silver-toned stainless steel bezel with an outer scale scale tachymeter is strong and elegant. What makes this watch even more unique is the crisp sound of a ‘da’. Rolex’s high-tech spring allows the finger to press the button and you can hear a crisp ‘click’ when you start the real-time timer. Those who seek speed and elegance need a unique chronograph. May wish to store this chronograph with powerful functions, heavy design and elegance, and can also bring wonderful listening enjoyment. The Rolex 4130 chronograph movement, sapphire crystal, oyster strap, water-resistant to 100 meters, and outstanding performance at a glance. Vacheron Constantin horizontal and vertical series chronograph
256The 256-year-old Vacheron Constantin interprets its superb watchmaking skills and long tradition of hand-made watchmaking with the ‘Maltese Cross’. Since it was first awarded the Geneva Seal in 1901, Vacheron Constantin has followed the rigorous conditions for the manufacture of exceptional timepieces, creating works that are flawless in aesthetic appearance and mechanical construction. At the 2012 Basel watch exhibition, in addition to the diving watch shines, with the advent of summer, the chronograph watch is also unwilling to lonely, and have launched their latest design styles
表 The strap designed with the image of a sail rising from the sea is masculine and dynamic-this is also the unique design of Vacheron Constantin’s vertical and horizontal series of chronographs. The exquisite hand-finished diamond cuts on the silver-white dial show Vacheron Constantin’s high-level handmade craftsmanship. 40-hour power reserve, self-winding chronograph movement, and a three-dimensional stainless steel bezel that not only looks like a gear, but also looks like a rudder in the hands of a voyager, guiding people to face the waves in the vast sea. Screw-down crown with built-in anti-magnetic function, up to 25,000 A / m, to ensure accurate timing. Equipped with a small second hand, calendar display window, 30-minute and 12-hour timer, water-resistant to 15 meters, let you enjoy sea and land sports fun.全新 Roger Dubuis new chronograph La Monégasque series
Founded in 1995, Roger Dubuis Watch Factory is too young compared to other centuries-old watchmaking brands, but with its strong individuality and distinctive characteristics, each watch has conquered the world with bold modern design. The eyes of all watch connoisseurs. Strict technology and high quality guarantees make the ‘new fledgling’ Roger Dubuis watch engraved with the Geneva mark that symbolizes high-quality clocks. Of course, Roger Dubuis is also one of the brands with the Geneva mark on all products in the industry today.
The new La Monégasque series consists of 8 models. This chronograph has smooth case lines and detailed rhodium plating to make the surface more dazzling. The black satin chassis in the middle of the case and the polished silver satin face on the outside are distinctive and unique in style, showing boldness. The surface design, which looks like a roulette, is like being in a Monte Carlo casino and indulging in the luxury aristocratic life. Black bezel with striking red scales, bold color innovation. The 30-minute timer at 3 o’clock and the small seconds counter at 9 o’clock have a symmetrical design, demonstrating the style of a classic chronograph. The new self-designed RD680 self-winding movement has a power reserve of 48 hours, is engraved with the Geneva mark, is waterproof to 50 meters, and comes with a crocodile belt and a steel folding buckle. Such an avant-garde bold, elegant and timeless chronograph is the elegant choice for elegant men. Breitling TRANSOCEAN CHRONOGRAPH UNITIME
In the 1950s and 1960s, Breitling witnessed the prosperity of the world’s aviation industry and long-distance travel across the oceans. It launched a complication watch called ‘Unitime’. This watch with ‘World Standard Time’ immediately became a collector. In the bag. This ‘World Standard Time’ watch, equipped with Breitling’s new self-developed movement, was once again popular with collectors as soon as it was launched. The refined world map chassis conveys the brand’s pursuit of details with simple lines and is highly recognizable.
This rose gold case with luxury cowhide or crocodile leather strap allows business travelers to enjoy VIP luxury on the plane. The unique dual-disk device allows the watch to continuously display the time in 24 time zones of the world at the same time. When the wearer needs to change the time zone, just pull the crown gently and rotate forward or backward to adjust the time in hours. The city disc and the 24-hour disc are automatically adjusted together, and the calendar can also be adjusted to the local date in both directions. The operation is easy, simple and smooth. This watch also has the choice of city names in different languages to meet the needs of business travelers in different regions and nationalities. What Chinese consumers like most is its all-Chinese time zone bezel for Chinese consumers. It can be seen that Breitling is deeply loved and pursued by Chinese consumers. All Chinese time zone watches are not limited editions. Chinese consumers who need overseas business trips may wish to order one that can be used as a collectible and meet the needs of work.
On August 22, 2013, Swiss luxury watch maker Schaffhausen IWC opened a brand new boutique in a shopping mall in Dubai. This shopping center is currently one of the largest and most high-end shopping centers in the world. Of course, IWC Schaffhausen is an upgraded boutique that also reflects the connotation of the brand with extreme luxury, and everything has been based on the principle of user experience.
Indifferently, according to the Watch House, as far as the Schaffhausen IWC brand itself is concerned, this boutique has a different meaning, focusing on the user experience, in order to provide better and more humane services. This is also the brand’s promise when opening a boutique. We will look forward to more visitors and watch enthusiasts coming into our store and invite them to experience the spirit and watchmaking concept conveyed by IWC Schaffhausen.
From this point of view, Schaffhausen IWC is ready to start from various details to increase the user experience. For example, in the decoration of the store, the fresh and bright floor-to-ceiling windows make the overall feel bright and extraordinary. The special wooden display and leather seats are highlighted. The brand’s dignity also creates a warm and peaceful atmosphere.
With such a careful layout and design, I believe that more people will walk into the store and understand the spirit and connotation of Schaffhausen IWC, which is a great relief for the brand.
Since its establishment in 1811, Jaeger-LeCoultre has become an important watch brand in the history of watchmaking. As a pioneer in the top watchmaking industry, Jaeger-LeCoultre not only combines precision timing technology and superb artistic talent, but also makes outstanding contributions to the development of the entire watchmaking industry. Jaeger-LeCoultre watches are, I think, the most cost-effective watches among the top brand watches. Today, Watch House recommends three Jaeger-LeCoultre watches for everyone, I hope everyone likes them.
Jaeger-LeCoultre Master Ultra Thin Q1368420
Watch Series: Master Series
Movement type: automatic machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Case diameter: 39 mm
Domestic public price: 79000
Watch details: ULTRA THIN ultra-thin master series watch series Q1362520 watch
Watch Series: Master Series
Movement type: automatic machinery
Case material: 18K rose gold
Strap Material: Crocodile Leather
Case diameter: 39 mm
Domestic public price: 145000
Watch details: lecoultre / 11400 /
Watch Reviews: The watch is designed with a 39 mm diameter, 18K rose gold case, a brown alligator strap, simple lines, and a pleasing dial. At 6 o’clock, there is a classic moon phase profit and loss display device and a date display. This ultra-thin movement with a thickness of only 4.9 mm confirms to the world that extraordinary skills and extremely complex functions can be perfectly displayed in a small space.
Jaeger-LeCoultre Complications Q3748421
Watch Series: Flip Series
Movement type: manual machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Case diameter: 48.5×29.5 mm
Domestic public price: 85500
Watch details: lecoultre / 10187 /
Watch reviews: The Jaeger-LeCoultre flip series is a very interesting series, and its unique flip design has fascinated many watch friends. This watch recommended today has a 48.5×29.5 mm diameter design, a stainless steel case, and a black alligator strap. Inside the watch is a cal.986 manual winding movement, which provides a 48-hour power reserve when fully wound.
Summary: Home clocks have 40 full-time divisions of labor and 20 cutting-edge technologies, taking into account every production detail, following superb traditional watchmaking technology while continuously pursuing technological innovation, devoting a high degree of enthusiasm to each watch manufactured, developed Outstanding watch. These 3 watches recommended for everyone today are relatively simple and elegant watches.
Pick a timeless and immortal timepiece like yours and give it to your dream woman: Omega stainless steel and 18K rose gold Ladymatic watch, 18K rose gold disc flying Prestige watch or 18K rose Golden Seahorse Aqua Terra 150M watch. The 34mm case of the delicate two-tone Ladymatic watch with snowflake-shaped diamond bezel. The wavy lines on the side of the case give a glimpse of the white ceramic body inside. , Set with 11 brilliant diamond scales, the core of this watch is the OMEGA coaxial escapement 8520 movement, and can see through the wear-resistant sapphire crystal back.
It is often said that love is not just a matter of talking, usually it must be proved in practice. On Valentine’s Day this year, OMEGA has prepared a few good ideas for you to help you actually express your attention to the most special person in your heart and make him / her never forget
The timeless and elegant 36.8mm disc flying Prestige watch uses a chic silver dial with diamond-set logos and gold Roman numerals. The power source of this model is the coaxial escapement 2500 movement. The 38.5mm Hippocampus Aqua Terra 150M watch has a dazzling diamond-set bezel and mother-of-pearl dial, driven by the revolutionary master coaxial escapement 8501 movement. For women who prefer a watch with outstanding innovation and moving beauty It is the perfect gift.
Elegant two-tone Ladymatic watch
The dial of the 36.8mm Prestige watch with diamonds and gold Roman numerals is full of feminine elegance.
The Aquamaster Master Co-Axial escapement watch is equipped with the most advanced mechanical movement in the industry. It is stylish and dynamic. It is designed for sports enthusiasts. The mother-of-pearl dial on this luxury watch is adorned with 11 18K gold-set diamond hour markers. This 38.5mm 18K rose gold women’s watch is equipped with a diamond bezel and an 18K rose gold bracelet. The watch is equipped with the revolutionary Omega 8501 master coaxial escapement movement, which can resist magnetic forces up to 15,000 Gauss
Give him a classic gift
OMEGA recommends gifts for the most important man in your life, 18K white gold disc fly Trésor watch, stainless steel disc fly Prestige watch or Speedmaster ‘Gray Face of the Moon’ watch. Both disc flying timepieces have a classic, low-key design that can perfectly match any clothing or style. Both watches are equipped with black leather straps and are driven by advanced mechanical movements. Model. The Disci Trésor watch uses a manually wound antimagnetic OMEGA master coaxial escapement 8511 movement, while the appearance of the Speedmaster ‘Gray Face of the Moon’ watch is obviously a predecessor: the Speedmaster professional watch is inspired by design. This model uses a sand-blasted 950 platinum dial. The color of the case is changed from white to metallic gray. It is definitely one of the most innovative works in the OMEGA model. Any of these three masterpieces of mechanical timepieces will guarantee that he will look at your face every time he looks at his wrist and every minute and minute of the fine watch record.
Omega Dish Prestige series has been popular for a long time with its classic and elegant design. This series of watches has a simple style, luxurious decoration, and exudes timeless classic design. This model features a silver double-circle dial with Roman time scales. Abrasion-resistant sapphire crystals provide comprehensive protection for this dazzling dial, with a date window, power reserve display and small seconds sub-dial. The 39.5mm stainless steel case has a bezel and a black leather strap. This timepiece is equipped with the 2627 coaxial escapement movement
The Omega Trésor series was launched in 1949. It is equipped with the legendary 30mm movement, and the classic gold case is thin and classic. More than half a century later, the discé Trésor watch has been upgraded and equipped with the brand’s top-notch mechanical movement. This watch is equipped with an opal silver dial decorated with the classic “Clous de Paris” motif and a date window at 6 o’clock. 40mm 18K yellow gold case with brown leather strap and 18K yellow gold buckle. The Disci Trésor watch is equipped with a unique Omega 8511 master coaxial escapement manual winding anti-magnetic movement. Crystal mirror surface Anti-wear sapphire crystal surface, anti-reflective treatment inside
French luxury goods manufacturer Moët Hennessy Louis Vuitton recently announced its financial report that the group’s first quarter 2012 sales reached 6.6 billion euros, an increase of 25% year-on-year, higher than market expectations On a constant exchange rate basis, total revenue increased by 14% compared to the same period in 2011.
The Group continued to maintain the strong momentum of rapid growth since last year, especially in Asia and the United States, where growth was strongest, while the European region has also overcome the adverse external environmental factors to achieve growth.
In the first quarter of 2012, revenue from the watch and jewelry business increased by 17%, excluding the revenue from Bulgari, which Bulgari acquired in March 2011. When added to the business revenue of the acquired Bulgari, the Group’s watch and jewellery business revenue surged from 261 million euros to 630 million euros – a 141% increase.
The report also shows that the new brands launched by the Group’s brands at the BaselWorld Basel World Watch & Jewellery Show have been well received and retail orders have continued. TAG Heuer’s Link Lady, Hublot’s earlier model Magic Gol with new materials, and Pilot Aéronef by Zenith are particularly popular. In the jewelry business, the Bulgari Serpenti series has performed well. Under its leadership, Bulgari has achieved a good start this year. Chaumet and Fred both achieved double-digit growth.
Li Li, who has worked in Longines for 16 years, grew up in a traditional Chinese intellectual family. He has been living in the luxury goods industry for many years but still maintains a valuable and modest temperament. He believes that elegant, classic and durable things will always be fashionable in all fields, just like Longines’ positioning-‘elegant and traditional Swiss watch maker’.
Vice President of Longines China. As an important promoter of Longines in China, he creatively completed the ‘2 + 1’ expansion of the product in the Chinese market. 2 refers to Elegance and Traditional Watch Maker, and 1 refers to the revitalized Sports field. It has always followed the healthy development process of promotion, sales and re-promotion, which has made Longines watches recognized by consumers.
The price of Longines is commensurate with the current consumption power of the middle class
Beijing News: In China, the luxury consumer group is younger than in foreign countries. Many young people buy watches when they just work and get married, and often choose Longines. What do you think is the reason?
Li Li: First of all, the watch is a very interesting thing. On the one hand, people are using it to record the elapsed and unretainable time. On the other hand, they also want to use this timing tool to leave many good moments. Function, so you will find that even if a watch is worn out or obsolete, it will not be thrown away even if it is not moved, it will be saved.
On the other hand, watches, especially those that are not simply fashion watches, represent the maturity of the wearer. After work, from relying on parents to becoming economically independent, independence is a sign of maturity; marriage is also a matter of maturity and following the tradition, so watches will become a souvenir for these things. Longines has been emphasizing ‘elegant and traditional Swiss watch manufacturers’ since its entry into the Chinese market. Its design is simple, low-key, restrained, and more intellectual. This is in line with Chinese culture, so it will be affected by ‘ ‘Mature’ white-collar workers and couples. At the same time, it cannot be ignored that the price of Longines ranges from 10,000 to 30,000, which is commensurate with the economic level and consumption power of China’s middle class.
Beijing News: It is not easy for a brand to be accepted by the Chinese market, especially for luxury brands. When Longines re-entered the Chinese market, you played an important role. What conclusions did you draw from this?
Li Li: First of all, we must persist in the concept of the brand, and there must be coherence and continuity. If the brand concept is not promoted for a long time, it will be difficult for people to accept or superficially accept it. So Longines has been focusing on ‘elegance’ since its landing in China today.
On the other hand, the market is changing, China’s economy is changing, and people’s perceptions are changing. Therefore, under the premise of sticking to the same philosophy, it is necessary to make necessary adjustments in different time periods and different market environments. For example, when I joined the company in 1996, the average price of Longines was more than 4,000 yuan, and now it is nearly 15,000 yuan.
But the price change is not to start from the ground without changing any existing products, but to continuously produce products with high added value. For example, the size of watches that Chinese people like has become larger, and with the improvement of living standards, more and more attention has been paid to health, sports, leisure, and travel, so we will also introduce more large-sized and sports styles. Watch. Without this change, the brand would not be what it is today.
Third, Longines used to choose top Chinese first-tier and second-tier cities to open stores. Now, third-tier and fourth-tier cities have developed a lot. There are a lot of malls with good hardware and software opened. The income level of residents. Improve, they like Longines, we have to consider giving consumers in these cities the greatest convenience.
As a brand leader, you need to be flexible, sensitive, and forward-looking. You need to act a little bit ahead of time and make changes. But don’t go too far in advance, otherwise it will go through a long incubation period and even be rejected by the market. The market cannot be too advanced or lagging, this ‘degree’ is difficult. Longines entered China to do system marketing earlier, so it was important to take advantage of it, so I think some of the cities below also have to take advantage of it.
Many sports events are elegant and noble
Beijing News: You once said, ‘In the watch industry, sports are a big trend, so it will have a big development in watches.’ But in fact, Chinese people, especially Chinese men, are going through a period of ‘formalization’. Men in more and more industries start to pay attention to the image of formal wear. Is this contrary to the trend of the industry?
Li Li: Chinese people have more formal images on business occasions, but at the same time, there are more leisure and tourism. Dress and accessories are also distinguished. Changes in lifestyle will allow many Chinese to have second, third and even many watches after the ‘first dress watch’.
And with the deepening of the concept of environmental protection, the requirements of ‘formal dress’ are also relaxed. For example, it is now recommended to set the air conditioner at 26 degrees, then the traditional three-piece suit and bow tie will be very hot, so now we can see men in general I don’t wear a tie or a bow tie very much, either, and casual elegant can be worn very casually and make people feel formal. Especially in the fashion industry, people will recognize it when they wear their own taste and will tolerate you. Aesthetics is becoming more and more personalized, and everyone can have their own way of judgment.
When it comes to the relationship between watches and sports, because watches are highly technical, especially in cooperation with sports events means that you must be ‘precise’ enough. We have a lot of sports watches to reflect watchmaking technology. So I think there needs to be big developments in sports watches. In addition, many sports events can convey the concepts of many watch brands, such as our sponsored equestrian, horse racing, gymnastics, and tennis. These events are elegant and noble, which can reflect the concept of Longines.
录 Quotations from ‘Fashion Power List’
Elegant, classic and durable things will always be fashionable in all fields. For example, Audrey Hepburn, there have been more female stars, but no one can surpass her in terms of elegance.
In my opinion, the elegance of Chinese men is ‘refined and elegant’. They must be neat and tidy, and they don’t have to be extravagant in appearance, but they must be clean and tidy to make people feel comfortable, and they must be elegant in talking and etiquette. After all, we grew up under the influence of Confucian culture, and everyone should generally recognize ‘Confucianism’ as the standard of ‘elegance’ for Chinese men. This is what I think is right and what I like and pursue.
& Gt; & gt; & gt; Luxury market law
Continuity of brand concept
Each brand will have its own development strategy, so the previous development of the third- and fourth-tier cities is not a certain route. But only in terms of the price of Longines, with the development of China’s economy and the rapid growth of third- and fourth-tier cities, they gradually have this consumption habit and ability to consume. Maybe some young people don’t have enough purchasing power, but they can see the brand. At the same time, our own image is guaranteed. The brand image in third- and fourth-tier cities is consistent with first-tier cities and international metropolises. When they visit Longines stores, they will feel the concept of the brand. When they have the ability to buy, they will Choosing Longines has a great impact on the speed of expansion.
In 1904, Cartier launched the SANTOS DE CARTIER series of watches, with a breakthrough design and function, showing modern style, has become a prestigious watchmaker Popular models. At the Geneva watch fair in 2018, the brand updated this classic collection and launched a new generation of SANTOS DE CARTIER watches. The new product is based on the core elements of comfortable wearing, clever layout, and continuing the aesthetics of the Santos de Cartier watch. Under the premise of keeping the classic design unchanged, the details, performance and practicality of the new series have been significantly improved. Let’s take a look at the leather strap steel model as an example:
More elegant and better
This time, the new watch has updated the new watch in terms of case, dial and movement. An ergonomic strap / bracelet system has been added to allow the wearer to freely replace straps and bracelets made of stainless steel, 18K gold, calfskin or crocodile leather. The wearer can activate the replacement system by simply pressing down the strap / bracelet, which is very convenient. In addition, the metal bracelet with ‘SmartLink’ technology can replace the links without using any tools, and can remove the links with bare hands, which is very convenient.
Watch real shot display
The classic design of the series, such as the square shape and eight screws, is retained on the case. Compared with the original square closed bezel design, the bezel of the new timepiece extends outward and is connected to the strap and the chain, making the case and the line of the bracelet more harmonious.
The stainless steel crown is set with a multi-faceted sapphire, showing another iconic design of the brand. The crown is made of polygons, which makes debugging the watch easy and fast.
The classic large Roman numerals are retained, elegant and delicate. The watch uses blue steel sword-shaped hands and track-type dials. The time indication is clear and intuitive, which also makes the watch more modern. The 6-hour scale is replaced by a calendar display window, giving the watch more practical functions.
The new watch uses the brand’s self-produced 1847MC self-winding movement, which significantly improves the watch’s anti-magnetic, waterproof, anti-interference, and basic accuracy, showing the new product quality. It is a pity that the bottom design can not appreciate the charm of the movement.
This watch uses a blue leather strap, decorated with cracks and blue stitching, which is beautiful and stylish. Equipped with a quick change system, you can change the strap and chain in a few simple steps.
Cartier SANTOS DE CARTIER Large Stainless Steel Watch
Summary: This time, Cartier injected new charm into the high-value and classic SANTOS DE CARTIER series of new watches, that is, more modern watch design, more excellent internal performance and more convenient ways of using, The new Cartier SANTOS DE CARTIER series watch once again rejuvenates the times. I believe this watch will have a very good market performance in the future. Heart-watching friends may wish to look forward to their arrival.