Lvmh Sales In The First Quarter Increased By 25% Year-on-year

French luxury goods manufacturer Moët Hennessy Louis Vuitton recently announced its financial report that the group’s first quarter 2012 sales reached 6.6 billion euros, an increase of 25% year-on-year, higher than market expectations On a constant exchange rate basis, total revenue increased by 14% compared to the same period in 2011.

   The Group continued to maintain the strong momentum of rapid growth since last year, especially in Asia and the United States, where growth was strongest, while the European region has also overcome the adverse external environmental factors to achieve growth.

   In the first quarter of 2012, revenue from the watch and jewelry business increased by 17%, excluding the revenue from Bulgari, which Bulgari acquired in March 2011. When added to the business revenue of the acquired Bulgari, the Group’s watch and jewellery business revenue surged from 261 million euros to 630 million euros – a 141% increase.

   The report also shows that the new brands launched by the Group’s brands at the BaselWorld Basel World Watch & Jewellery Show have been well received and retail orders have continued. TAG Heuer’s Link Lady, Hublot’s earlier model Magic Gol with new materials, and Pilot Aéronef by Zenith are particularly popular. In the jewelry business, the Bulgari Serpenti series has performed well. Under its leadership, Bulgari has achieved a good start this year. Chaumet and Fred both achieved double-digit growth.

Li Li: The Price Of Longines Is Commensurate With The Current Consumption Power Of The Middle Class

Li Li, who has worked in Longines for 16 years, grew up in a traditional Chinese intellectual family. He has been living in the luxury goods industry for many years but still maintains a valuable and modest temperament. He believes that elegant, classic and durable things will always be fashionable in all fields, just like Longines’ positioning-‘elegant and traditional Swiss watch maker’.
Li Li
Vice President of Longines China. As an important promoter of Longines in China, he creatively completed the ‘2 + 1’ expansion of the product in the Chinese market. 2 refers to Elegance and Traditional Watch Maker, and 1 refers to the revitalized Sports field. It has always followed the healthy development process of promotion, sales and re-promotion, which has made Longines watches recognized by consumers.
The price of Longines is commensurate with the current consumption power of the middle class
Beijing News: In China, the luxury consumer group is younger than in foreign countries. Many young people buy watches when they just work and get married, and often choose Longines. What do you think is the reason?
Li Li: First of all, the watch is a very interesting thing. On the one hand, people are using it to record the elapsed and unretainable time. On the other hand, they also want to use this timing tool to leave many good moments. Function, so you will find that even if a watch is worn out or obsolete, it will not be thrown away even if it is not moved, it will be saved.
On the other hand, watches, especially those that are not simply fashion watches, represent the maturity of the wearer. After work, from relying on parents to becoming economically independent, independence is a sign of maturity; marriage is also a matter of maturity and following the tradition, so watches will become a souvenir for these things. Longines has been emphasizing ‘elegant and traditional Swiss watch manufacturers’ since its entry into the Chinese market. Its design is simple, low-key, restrained, and more intellectual. This is in line with Chinese culture, so it will be affected by ‘ ‘Mature’ white-collar workers and couples. At the same time, it cannot be ignored that the price of Longines ranges from 10,000 to 30,000, which is commensurate with the economic level and consumption power of China’s middle class.
Beijing News: It is not easy for a brand to be accepted by the Chinese market, especially for luxury brands. When Longines re-entered the Chinese market, you played an important role. What conclusions did you draw from this?
Li Li: First of all, we must persist in the concept of the brand, and there must be coherence and continuity. If the brand concept is not promoted for a long time, it will be difficult for people to accept or superficially accept it. So Longines has been focusing on ‘elegance’ since its landing in China today.
On the other hand, the market is changing, China’s economy is changing, and people’s perceptions are changing. Therefore, under the premise of sticking to the same philosophy, it is necessary to make necessary adjustments in different time periods and different market environments. For example, when I joined the company in 1996, the average price of Longines was more than 4,000 yuan, and now it is nearly 15,000 yuan.
But the price change is not to start from the ground without changing any existing products, but to continuously produce products with high added value. For example, the size of watches that Chinese people like has become larger, and with the improvement of living standards, more and more attention has been paid to health, sports, leisure, and travel, so we will also introduce more large-sized and sports styles. Watch. Without this change, the brand would not be what it is today.
Third, Longines used to choose top Chinese first-tier and second-tier cities to open stores. Now, third-tier and fourth-tier cities have developed a lot. There are a lot of malls with good hardware and software opened. The income level of residents. Improve, they like Longines, we have to consider giving consumers in these cities the greatest convenience.
As a brand leader, you need to be flexible, sensitive, and forward-looking. You need to act a little bit ahead of time and make changes. But don’t go too far in advance, otherwise it will go through a long incubation period and even be rejected by the market. The market cannot be too advanced or lagging, this ‘degree’ is difficult. Longines entered China to do system marketing earlier, so it was important to take advantage of it, so I think some of the cities below also have to take advantage of it.

 Many sports events are elegant and noble
Beijing News: You once said, ‘In the watch industry, sports are a big trend, so it will have a big development in watches.’ But in fact, Chinese people, especially Chinese men, are going through a period of ‘formalization’. Men in more and more industries start to pay attention to the image of formal wear. Is this contrary to the trend of the industry?
Li Li: Chinese people have more formal images on business occasions, but at the same time, there are more leisure and tourism. Dress and accessories are also distinguished. Changes in lifestyle will allow many Chinese to have second, third and even many watches after the ‘first dress watch’.
And with the deepening of the concept of environmental protection, the requirements of ‘formal dress’ are also relaxed. For example, it is now recommended to set the air conditioner at 26 degrees, then the traditional three-piece suit and bow tie will be very hot, so now we can see men in general I don’t wear a tie or a bow tie very much, either, and casual elegant can be worn very casually and make people feel formal. Especially in the fashion industry, people will recognize it when they wear their own taste and will tolerate you. Aesthetics is becoming more and more personalized, and everyone can have their own way of judgment.
When it comes to the relationship between watches and sports, because watches are highly technical, especially in cooperation with sports events means that you must be ‘precise’ enough. We have a lot of sports watches to reflect watchmaking technology. So I think there needs to be big developments in sports watches. In addition, many sports events can convey the concepts of many watch brands, such as our sponsored equestrian, horse racing, gymnastics, and tennis. These events are elegant and noble, which can reflect the concept of Longines.

录 Quotations from ‘Fashion Power List’
Elegant, classic and durable things will always be fashionable in all fields. For example, Audrey Hepburn, there have been more female stars, but no one can surpass her in terms of elegance.
In my opinion, the elegance of Chinese men is ‘refined and elegant’. They must be neat and tidy, and they don’t have to be extravagant in appearance, but they must be clean and tidy to make people feel comfortable, and they must be elegant in talking and etiquette. After all, we grew up under the influence of Confucian culture, and everyone should generally recognize ‘Confucianism’ as the standard of ‘elegance’ for Chinese men. This is what I think is right and what I like and pursue.
& Gt; & gt; & gt; Luxury market law
Continuity of brand concept
Each brand will have its own development strategy, so the previous development of the third- and fourth-tier cities is not a certain route. But only in terms of the price of Longines, with the development of China’s economy and the rapid growth of third- and fourth-tier cities, they gradually have this consumption habit and ability to consume. Maybe some young people don’t have enough purchasing power, but they can see the brand. At the same time, our own image is guaranteed. The brand image in third- and fourth-tier cities is consistent with first-tier cities and international metropolises. When they visit Longines stores, they will feel the concept of the brand. When they have the ability to buy, they will Choosing Longines has a great impact on the speed of expansion.

New Look Tasting Cartier Santos De Cartier Large Stainless Steel Watch

In 1904, Cartier launched the SANTOS DE CARTIER series of watches, with a breakthrough design and function, showing modern style, has become a prestigious watchmaker Popular models. At the Geneva watch fair in 2018, the brand updated this classic collection and launched a new generation of SANTOS DE CARTIER watches. The new product is based on the core elements of comfortable wearing, clever layout, and continuing the aesthetics of the Santos de Cartier watch. Under the premise of keeping the classic design unchanged, the details, performance and practicality of the new series have been significantly improved. Let’s take a look at the leather strap steel model as an example:

More elegant and better

   This time, the new watch has updated the new watch in terms of case, dial and movement. An ergonomic strap / bracelet system has been added to allow the wearer to freely replace straps and bracelets made of stainless steel, 18K gold, calfskin or crocodile leather. The wearer can activate the replacement system by simply pressing down the strap / bracelet, which is very convenient. In addition, the metal bracelet with ‘SmartLink’ technology can replace the links without using any tools, and can remove the links with bare hands, which is very convenient.
Watch real shot display

   The classic design of the series, such as the square shape and eight screws, is retained on the case. Compared with the original square closed bezel design, the bezel of the new timepiece extends outward and is connected to the strap and the chain, making the case and the line of the bracelet more harmonious.

   The stainless steel crown is set with a multi-faceted sapphire, showing another iconic design of the brand. The crown is made of polygons, which makes debugging the watch easy and fast.

   The classic large Roman numerals are retained, elegant and delicate. The watch uses blue steel sword-shaped hands and track-type dials. The time indication is clear and intuitive, which also makes the watch more modern. The 6-hour scale is replaced by a calendar display window, giving the watch more practical functions.

   The new watch uses the brand’s self-produced 1847MC self-winding movement, which significantly improves the watch’s anti-magnetic, waterproof, anti-interference, and basic accuracy, showing the new product quality. It is a pity that the bottom design can not appreciate the charm of the movement.

   This watch uses a blue leather strap, decorated with cracks and blue stitching, which is beautiful and stylish. Equipped with a quick change system, you can change the strap and chain in a few simple steps.

Cartier SANTOS DE CARTIER Large Stainless Steel Watch
Summary: This time, Cartier injected new charm into the high-value and classic SANTOS DE CARTIER series of new watches, that is, more modern watch design, more excellent internal performance and more convenient ways of using, The new Cartier SANTOS DE CARTIER series watch once again rejuvenates the times. I believe this watch will have a very good market performance in the future. Heart-watching friends may wish to look forward to their arrival.

Philips Hong Kong Auction Successfully Concludes Patek Philippe Ref. 3450 Sets Record Price Records For Asian Auctions

On December 1, 2015, Phillips held the first Hong Kong luxury watch auction at Four Seasons Hotel. This is the third and last luxury watch auction held by the auction house this year. auctions. This auction brings together the world’s most precious timepieces, with a total turnover of up to $ 15,189,578. One of the Patek Philippe Ref. 3450 watches sold for $ 1,553,000, setting a record price for a single Asian auction.
Patek Philippe Ref. 3450 white gold watch, produced in 1985

 

   This is a Patek Philippe Ref. 34.5 million calendar white gold watch, equipped with moon phase profit and loss and leap year display functions, and has the original voucher and watch box, very rare and significant.
Estimate before auction: USD 1,000,000-2,000,000
Price: $ 1,553,000
Patek Philippe Observatory Tourbillon Stainless Steel Pocket Watch, 1924

 

   This Patek Philippe Observatory tourbillon stainless steel pocket watch features an open two-tone dial design with a one-minute tourbillon speed adjustment. On February 3, 1931, the pocket watch won the first prize in the chronometer precision test of the Geneva Observatory. Very rare and historically significant.
Estimate before auction: $ 503,000-1,030,000
Price: $ 624,495
Rolex Ref.1804 ‘M. Kubo’ Day and Day Platinum Watch, manufactured in 1960

 

   This Rolex Ref. 1804 “M. Kubo” Day-Date Platinum watch features a day-of-the-week display, a black glossy “Swiss” dial, a central seconds hand, diamonds and an original bracelet.
Estimate before auction: $ 56,000-75,000
Price: $ 114,512
Swiss rose gold pocket watch, 19th century

 

   This Swiss rose gold pocket watch is specially made for the Chinese market. It has an open dial design, decorated with enamel and inlaid with pearls. In addition, it has a minute repeater function, which is extremely rare and unique.
Estimate before auction: $ 44,000-82,000
Price: $ 129,000

Omega Auction Seahorse Aqua Terra Gold Watch

To celebrate the 50th anniversary of the 007 series ‘Golden Finger’, Omega has specially created a unique seahorse series AquaTerra gold watch. It was sold at a high price of CHF 106,000 at an online charity auction.

Since the release of ‘Golden Eye’ in 1995, the Omega Seamaster series has been an important weapon for James Bond, appearing in each step of the 007 series of movies. When the 007 series ‘Golden Finger’ ‘s 50th birthday came, a word emerged in the minds of Omega designers: gold!

This unique watch, commemorating one of the most popular movies in the world, is made of 18K yellow gold. It won a bid of 106,000 Swiss francs on Wednesday’s online auction, and the winning price was close to 8 times the estimate. The result was the most successful in the auction that night, and it was also the one with the largest difference between the final sale price and the valuation.

This Omega Seamaster AquaTerra gold watch has a delicate 38.5mm case in 18K yellow gold and is accompanied by a matching strap. The dial and hands are also made of 18K yellow gold. The hands are luminous, and the time is still legible in the dark. On the counterweight of the golden second hand, the logo of 007 is specially carved, which subtly pays tribute to this world’s most famous special.

The matching of such a special watch movement is naturally also very important. This watch is equipped with an Omega 8501 coaxial movement, which can be clearly seen through the sapphire crystal of the case back. The rotor is also made of 18K yellow gold. This chronograph mechanical movement has extraordinary performance and accuracy, while being resistant to magnetic fields of approximately 15,000 Gauss. On the bezel of 18K yellow gold, carved: GOLDFINGER (Goldfinger), 50THANNIVERSARY (50th anniversary), UNIQUEPIECE (unique) ANTI-MAGNETIC, & gt; 15,000 GAUSS (anti-magnetic 15,000 Gauss).

The watch will be housed in a special display box inspired by the American vault in Fort Knox. (Picture / Text Watch House Xiao Sen)

Tag Heuer Launches Two Exclusive Manchester United Special Edition Watches

Manchester United and TAG Heuer announced the launch of two uniquely designed special edition sports chronographs to celebrate the cooperation between the two parties. Today, at the event at Old Trafford, TAG Heuer and Manchester United launched the first official club special edition watch.

4 Manchester United players

   TAG Heuer CEO Jean-Claude Biver and Richard Arnold attended the Manchester United The exclusive event held at the Trafford Stadium Souvenir Mall allows fans gathered here to first witness the launch of an exclusive watch collection.

Mr. Jean-Claude Biver and Richard Arnold

   Manchester United captain Wayne Rooney and main players David de Gea and Ander Herrera warmly welcomed the fans, making the scene more warm, they appeared A specialty store that presents watch collections for the waiting audience. They personally participated in the sale of the first watches with the Manchester United logo, which excited the fans on the spot.

The story behind exclusive watches

   Before the press conference, fans accepted the challenge and participated in the pressure challenge organized by TAG Heuer and Manchester United to get the chance to participate in the final test match. In the end, the four best performing fans were invited to the Old Trafford Stadium to participate in the press conference and compete with the team’s four main players in front of 300 spectators.

All-round cooperation

   Mr. Jean-Claude Biver, the CEO of TAG Heuer and the president of the watchmaking department of Coventry Group, said: ‘Our cooperation with Manchester United is TAG Heuer. An important move towards football. Manchester United is one of the most welcomed clubs in Asia. We are proud and happy to work together this time, which is vital to promote the development of our brand in Asia. We always strive to build a comprehensive Location cooperation. Therefore, in addition to being used as game timing and advertising on the stadium. We will also jointly organize events and rely on special watches specially designed for the club to promote the club and players. In any case, we will work hard to expand both sides The depth and breadth of cooperation. ‘

With Alec Monopoly

   Richard Arnold, Managing Director of Manchester United Group, said: ‘The cooperation between Manchester United and TAG Heuer is perfect, and the two industry-leading brands will work together to build a successful history. Manchester United is proud that the club’s logo can appear on TAG Heuer’s two popular watches. Watches are personal items that everyone wears every day. These two popular watches created by TAG Heuer not only perform well. , Easy to wear, and luxurious and precious, it also connects fans with the club. ‘
   Two special edition watches featuring Manchester United’s black and red keynotes are:

• TAG Heuer Carrera Heuer 01 chronograph Manchester United special edition, equipped with the homemade chronograph movement Heuer-01, through the black skeleton dial to see the whole. The red mark of Manchester United is also glorious in this famous watch: the club logo at 9 o’clock, the TAG Heuer shield at 12 o’clock, the hour, minute and central chronograph seconds hand with a red alligator leather strap … makes this watch extraordinary and famous.

• TAG Heuer Formula 1 (F1) quartz chronograph Manchester United Special Edition is also a tribute to Manchester United, but this price is more affordable. It is one of the most cost-effective watches on the market, with high-quality finishes and features, and the Manchester United logo on the 1/10 second counter at 6 o’clock.
   TAG Heuer’s new Manchester United Special Edition will be sold at both the Manchester United Store in Old Trafford and the TAG Heuer flagship store. Store.manutd.com and tagheuer.com will also be available online.

Diving With Breitling

How can a busy work, a monotonous life, and an icy city be restrained? This holiday, go to the beach to enjoy the sun, sand, blue sea and blue sky! Put on a full set of professional diving equipment, dive into the clear blue waters, visit another quiet and clear world, start an adventure adventure challenging the unknown, and enjoy a different kind of freedom.
  Professional diving equipment, how can you get a Breitling professional diving watch: strong and reliable, extraordinary waterproof performance and fearless diving into the deep sea; stable and accurate, automatic winding mechanical movement certified by the Swiss official observatory (COSC), so that time is under control; Excellent function, no matter the precise timing, ratchet-type rotating bezel or super luminous hands, it shows professional style; it is beautiful and dazzling, complementing the colorful and dreamy underwater world. A variety of Breitling diving watches will accompany you to challenge the major leisure diving sites. The same outstanding performance and different styles are definitely your trusted partner. When you tick, connect you with two very different worlds.
Paradise Diving Site: Maldives + Breitling Superocean
 
 Breitling Super Ocean 42 Watch
 ‘In the wide blue waters of the Indian Ocean, there is a string of green islands surrounded by white sand. This is the’ Lost Paradise ‘of the Maldives Islands. The warm blue waters and visibility of more than 30 meters throughout the year and the colorful fish school are well deserved. ‘Diving Paradise’! The diving threshold in Maldives is extremely low, and even beginners can experience unparalleled surprises and joy; a well-equipped diving center and experienced professional instructors provide you with a variety of diving methods: take a speedboat, snorkeling , Deep dive, night dive, underwater walk & hellip; & hellip; let you explore the clear and colorful underwater world from different depths, and experience the ultimate diving joy.
 Diving in the Maldives, was elected the latest generation of Breitling professional diving watches & mdash; & mdash; Superocean. As early as 1957, the first Breitling Super Ocean Watch, specially designed for professional and military divers, became the world’s most popular diving watch with its premier watchmaking technology. Over the years, every super ocean watch has been proud of its peers and has won countless praises.
 In 2011, Breitling once again launched a new Super Ocean series watch with innovative watchmaking skills. The extraordinary performance and the novel and unique aesthetic design are fused with each other: an ultra-sturdy stainless steel case with a screw-down crown, one-way Ratcheted rotating bezel and thick, double-sided anti-glare sapphire crystals ensure water resistance to 500 meters (1,650 feet), 1,500 meters (5,000 feet), and even 2,000 meters (6,600 feet); rubber die-cut steel groove The bezel, the dynamic digital hour markers embedded on the exquisite dial, Super-LumiNova? Super luminous hands, bright and clever use of colors, all contrast with the black dial, dynamic and innovative design; some models are equipped with safety reduction The pressure valve can balance the pressure inside and outside the case, which is safe and reliable.
 
 Breitling Super Ocean 42 Watch
 Breitling Super Ocean Series watches include: Breitling Super Ocean 42 watch (Superocean 42); Breitling Super Ocean 44 watch (Superocean 44, 2011 new); Breitling Super Ocean Chronograph 2 (Superocean Chronograph Ⅱ, 2011 new); Breitling Super Ocean World Time Watch (Superocean GMT, new 2011). All models are equipped with a self-winding mechanical movement certified by the Swiss Official Astronomical Observatory (COSC). They will lead you in the diving paradise in the Maldives.
Gu Yun Diving Sanctuary: Red Sea + Breitling Super Ocean Culture Watch (Superocean H & eacute; ritage)
 
 Breitling Super Marine Culture Chronograph
  Between the northeast of Africa and the Arabian Peninsula, there is a long and narrow sea area that gathers all the diving elements such as soft sea sand, singular swimming fish, and transparent water. This is the famous Red Sea. The beaches of the Red Sea are exquisite gifts from nature: the sand is washed with water, and the water is filtered with sand, which makes the sea sand extremely soft and delicate, and the sea water is extremely clear and blue. Under the clear water, there are many rare marine life, flower carpet-like coral reefs and colorful and smart fish are waiting for you to discover their secrets. Even more fascinating is the deep history and culture along the Red Sea coast. The east coast is the Arabian Peninsula that gave birth to the Babylonian civilization of Cuba. The west coast is North Africa where the ancient Egyptian civilization was born. The encirclement of the two ancient civilizations adds an incomparable historical charm to the Red Sea, which is deeply deposited under the blue water. Dive into the ancient and mysterious Red Sea, as if traveling through a thousand years, and stepping into the historical tunnel of that long and bright civilization.
 When you come to this ancient and beautiful diving sanctuary, of course, you must wear the most interesting diving watch & mdash; & mdash; Breitling Super Ocean Culture Watch (Superocean H & eacute; ritage). This watch series reproduces the classic Superocean watch from half a century ago. Most of its design inspirations come from historical models and give modern interpretations: the dial is embedded with the classic Breitling brand identity 18K gold capital letter B in the 1950s. Classic triangular luminous hour hand to ensure easy reading in the dark; rich dial color selection, gorgeous and pleasing to the eye; the stainless steel woven bracelet is also deeply inspired by historical models, full of retro charm.
 The retro look does not detract from its superior performance. Thanks to Breitling’s latest cutting-edge technology, it is equipped with a 120-tooth unidirectional ratchet-type rotating bezel with a water-resistant depth of 200 meters (660 feet); thick double-sided anti-glare sapphire crystals and automatic COSC-certified automatic Winding mechanical movement, sturdy and reliable, excellent performance, no fear to dive into the depths of the ocean with you; there are also models with precision timing function optional.
 
 Breitling Super Marine Culture 42 Watch
 Breitling Super Marine Culture Series watches include: Breitling Super Marine Culture 42 watches (Superocean H & eacute; ritage 42, 2011 new); Breitling Super Marine Culture 46 watches (Superocean H & eacute; ritage 46); Breitling Super Marine Culture Chronograph ( Superocean H & eacute; ritage Chronographe). Visit the Red Sea, an ancient diving destination, the Breitling Super Marine Culture Watch, which is also unique in its charms. It blends into the scenery, as if it resonates with this ocean, and experience the wonderful and thrilling underwater journey that is exclusive to you.

Classic: Vacheron Constantin Malte Malta Tourbillon Watch And Moon Phase Power Reserve Watch

Vacheron Constantin’s Malte wine barrel-shaped case may not be the favorite of most people, but it is really special compared to many round watches. From a historical perspective, in 1912 Vacheron Constantin began to create watches with a barrel-shaped case in order to break away from the traditional circular design; then it has evolved into today’s Malta series.

 Because of the barrel-shaped case, the space of the face plate is relatively narrow, which is suitable for simple configuration. For example, the Malte Moon Phase Power Reserve watch does not have too complicated functions, but it can clearly show the beauty of the moon mother. It is equipped with a 1410 AS manual winding movement. Although the thickness of 4.2 mm is not ultra-thin, it is only 10.9 mm thick with the case. With the design of the lugs inwardly curved, it is very comfortable to fit on the wrist. The dial is equipped with a power reserve display, which reminds the wearer of the winding time in a beautiful configuration.

Malte Maltese Moon Phase Power Reserve Watch 18K 5N Rose Gold Case, 36.7 x 48.1 mm, Hour, Minute, Small Seconds, Moon Phase, Power Reserve Display, 1410 AS Manual Winding Movement, Geneva Seal, Power Reserve 40 Hours, sapphire crystal glass and case back, waterproof to 30 meters, Mississippi alligator strap.
 Another tourbillon watch is even more exciting. The most dynamic visual effect presented at 6 o’clock is eye-catching and cannot be ignored. Vacheron Constantin’s tourbillon has the brand’s Maltese cross frame, which has a distinctive image. Appreciating from the surface, you can see the balance of the hairspring during the escapement operation; the tourbillon rotates at a ground speed of 60 seconds, and the seconds can be read with the small rose gold second hand and the outer scale on the frame. If you want to watch the action between the escape wheel and the escapement, in fact, the flip to the case back is more clear, and it is worthy of careful taste. It is equipped with a 2795 manual winding movement, consisting of 246 parts and 27 ruby ​​bearings. The size is 27.37 x 29.30 mm. It is fully developed in accordance with the shape of the case. It is more moving than a universal circular movement.

Malte Tourbillon Malta 18K 5N Rose Gold Case, 38 x 48.24 mm diameter, hours, minutes, small seconds, tourbillon, 2795 manual winding movement, Geneva stamp, 45-hour power reserve, sapphire crystal mirror and Case back, waterproof to 30 meters, Mississippi alligator strap.
 Of course, Vacheron Constantin’s modification of the details also makes people say that the tourbillon bridge alone requires 11 hours of manual processing; the chamfering and polishing of the other parts also show the level of the top brands. The Geneva stamp on the upper plate represents the modification of the details of the parts, which has passed the traditional 12 rules. The Geneva stamp on the case indicates that the watch meets the latest revised standards, including a minimum of 30 meters water resistance, within 1 minute Weekly error value, power reserve in accordance with the label, and so on.

The back of the Malta Tourbillon watch can clearly see the escapement fork and the escapement move one block at a time.

The Maltese tourbillon watch is not only a movement splint, but also a Geneva stamp on the case, which means that the performance of the entire watch has passed rigorous testing.
 Whether it is the moon phase display or the tourbillon, both Maltese watches are made of 18K 5N rose gold, from the case, the hour markers, the brand logo to the hands. Among them, the hour and minute hands are specially polished on both sides with mirror-polished and sandblasted textures, which are highlights in detail processing and are also admirable outside the craftsmanship.

An Ethereal And Beautiful Moving Poem

Time seems like a quicksand, but the years will become a glorious time. Nowadays, the development of timepieces makes the display of time increasingly diverse. With a wide range of watch brands, a variety of watch creations are even more impressive for the magical charm of mechanical timepieces. For Van Cleef & Arpels, the challenge is to capture the ephemeral nature without limiting time. Therefore, in the family’s proprietary concept, time is equivalent to an aesthetic poem. The beauty of materials and design is required to better ‘paint’ this gorgeous picture. Therefore, when creating jewelry pieces that show time, the family’s outstanding senior jewelry experts often capture the beauty of the moment in precious and gorgeous ways, and set this ephemeral beauty on the timepiece, so that her short-term beauty becomes a wrist Eternity in time. The craftsmanship compliments the mystery of time, and shows the brilliance of precious gems. Presumably this is the real reason why the world loves Van Cleef & Arpels.

Romantic encounter, interpretation of immortal poems

    In fact, Van Cleef & Arpels was born of a romantic and beautiful marriage: in 1906, the combination of Estelle Arpels and Alfred Van Cleef led to the formation of this jewelry and watch brand. This century-old legendary poem has begun after they set up Van Cleef & Arpels’s first boutique at 22 Fanton Place (Paris Jewelry Box) in France. In each subsequent season, the family will create dreamlike classic timepieces, turning refreshing ideas into endless surprises, which will cause everyone to stop and watch. Each of the beautiful pictures told reflects a poetic outlook on life, the infinite imagination in creation, and highlights the extraordinary craftsmanship and charm of the brand watchmaker. Fairies, butterflies, flowers, adult fairy tales and hidden timepieces all show the brand’s enduring and desirable alternative watch charm, giving the wearer a feast of poetic and ethereal watchmaking.

Fairy ethereal and poetic

Van Cleef & Arpels Extraordinary Object series first work: Automate Fée Ondine
   At the 2017 SIHH Fine Watch Salon, the brand launched this exquisite table clock, combining a long tradition of fine jewelry making with the brand’s fine watchmaking craftsmanship, to compose a new chapter in family craftsmanship. Whether it is a micro-mechanical device that drives the fairy, or a petal that is light enough to randomly oscillate and undulate, it contains the infinite creativity and outstanding craftsmanship of clock makers.

   The ruby ​​ladybug created by the invisible mosaic process will slowly ‘crawl’ (hour hand) over time, indicating the change of time for the observer. At 12 o’clock, the ladybug will return to the far point due to the clock’s ‘flyback’ function and continue another half-day journey.

   This poetic and ethereal clock bears a fairy tale that lasts for 50 seconds and begins to be slowly staged: on the gradient green enamel lotus leaf made of about 60 metal bars, the water lily is undulating Slowly in full bloom with a pleasant bell. At the same time, the fairy carved in 18k white gold also gradually awakened, watching the butterflies dancing above the water lilies, and the fairy then flapped on the wings of stained glass enamel, dancing slowly. After flying, the butterfly stopped in the water lily to rest, and at this time the fairy gradually fell asleep, and the wonderful water lily also stopped. Behind these 50-second movements is the perfect fusion of many difficult techniques and craftsmanships such as enamel, flyback, and so on.

Romantic encounter on the bridge of lovers

Van Cleef & Arpels ‘Lover Bridge’ watch
   Lovers, moonlight, stars, arch bridge, Van Cleef & Arpels depicts the romantic scene of men and women embracing under the bright starry sky among a few pens. Against the backdrop of a sparkling white gold diamond case, this “邂逅” adds a bit of aristocratic elegance, and makes the charm of the enamel dial even more irresistible. When watching the watch, all the worries will be forgotten, leaving only a beautiful love story. The men couldn’t wait to ‘watch’ the minutes on the watch, while the women gradually approached as the hours passed, finally meeting in the center of the bridge. Unlike the hands of a traditional watch, this watch conveys the magical and romantic charm of time to the theme of beautiful and romantic encounters. It is worth noting that the minute indicated by the man is based on the rose on his hand, and the tip of the umbrella is used by the woman. This detailed processing also makes the pattern indicate the time more accurately, making time a ‘romantic story’ More flavor.

Butterfly makes watch more moving

Van Cleef & Arpels Lady Arpels Papillon Automate
   Judging from Van Cleef & Arpels’ works over the years, the colorful butterfly element is one of the essential elements in each new product. Just like this Lady Arpels Papillon Automate watch at the Geneva Watch Fair 2017. The dynamic beauty of butterflies makes people appreciate the passing of time in the picturesque garden of the wrist. On the ‘garden dial’, every corner is full of ethereal and poetic pictures: as the hour and minute hands on the right side of the dial move slowly, the butterfly will flap the wings 1 to 4 times in accordance with the power reserve change. .

   Mother-of-pearl flowers, double-colored painted glass enamel, decorative butterfly wings and infill enamel are dotted with grassy countryside. The curved blades made of curved stained glass enamel are facing the viewer with rich blue-green gradient colors, which are mutually contrasted with dynamic butterflies, making the scene on the dial more three-dimensional and ornamental.

Dance of clouds, swallows and butterflies, a combination of secret design and poetry

Van Cleef & Arpels Lady Arpels Ronde des Papillons
   This watch is one of Van Cleef & Arpels’ outstanding examples of watchmaking craftsmanship and art. In addition, the creative design of three hidden butterflies to indicate the minutes and swallows to indicate the hours is also unique, showing the unique timekeeping method of the family. Three butterflies appear one after another on the cloud, indicating the passage of minutes in the form of a relay in the cloud. The swallow on the lower side crossed the hour time mark with one side of the wings. At the end of the 12 hour mark, the watch’s flyback function was used to return to 0 o’clock and spread wings again. Clouds, swallows and butterflies are like a dynamic picture scroll, vivid and beautiful.

   In addition, the module button on the side of the watch is set. As long as you press it lightly, the butterfly air ballet for about ten seconds will be staged in this dreamy cloud, and return to the original track at the end, continue Precise time reporting. This sudden surprise can also be presented as an added value of this ‘hidden’ watch.
Summary: In addition, Van Cleef & Arpels has many unique timepieces to show us the family’s unique watchmaking philosophy. Let the poetic and ethereal beauty moment of nature leap above the watch, make the timeless picture of time more magnificent and beautiful. In addition, the lifelike scene is also perfectly integrated with the surrounding precious metal and gemstone cases, and together they will bring the charm of ‘Van Cleef & Arpels’ to the extreme, attracting more watch enthusiasts to stop and enjoy.

Vacheron Constantin Asia Pacific Director: Why Do Chinese People Buy High-end Watches?

At the 796 Huaihai Middle Road, Shanghai, the home of Vacheron Constantin, Julien Tornare sat opposite and talked. ‘In the future, we will open more brand image stores like Shanghai Vacheron Constantin House,’ he said.
As the new Managing Director of Vacheron Constantin in the Asia Pacific region, Julien Tornare has too much expectation for this hot market in China, and his own actions are equally aspirational. He has led the brand’s US market for 6 years, and his achievements are obvious to all. The Chinese market is undoubtedly a wider stage.

Teach Chinese to fall in love with complex functions
At this year’s Basel Watch Fair, many brands launched simple, ultra-thin watches, which has become the biggest trend of this year’s timepieces. The reason why this cannot be ignored is that Chinese consumers prefer this type of appearance, so the ultra-thin trend is largely to cater to the appetite of Chinese people and pry open Chinese wallets. It is nicknamed ‘Chinese Watch’. But these ultra-thin watches look simple, but they are not simple. As Julien Tornare puts it: ‘It’s not easy to do. It’s very difficult to make. You need to put that multifunctional and parts into such a thin watch. In the shell. ‘
In fact, what we want to say is that under this trend, will Vacheron Constantin produce more simple watches in order to conform to the Chinese market? Because this brand has always been known for its complex watches.
Julien Tornare’s answer is: No. ‘We produce watches not only to please the Chinese market, but to have our own brand philosophy. We will do some positioning for our products according to customer needs, but the core brands will not change, that is, in terms of technology, design, and craftsmanship. In terms of application, the Vacheron Constantin tradition is the mainstay, and it has continued. He added, ‘Each brand is its own DNA. The most important thing is to maintain it, not to modify it arbitrarily according to market demand. For example, some watch brands It is famous for its sports models. One day it suddenly made some ultra-thin and small watches, and the market may not be able to accept it all at once. ‘
As we all know, manufacturing complex-function watches is very difficult technology, but not everyone can understand the profound beauty. More people see not the doorway, but the excitement, and they do n’t know why they need to spend millions. Go buy a complication watch. ‘I think a better way for consumers to understand complex functions is to create interactive opportunities and pass on the knowledge of complex functions to them.’
Taking Vacheron Constantin as an example, they will regularly hold small parties and exchange dinners for VIP customers, and invite watchmakers to demonstrate and introduce complex functions on the spot, such as tourbillons. Masters will introduce how tourbillons are made and their functions in watches. What is it, what are the differences in the production process of each brand. ‘Customers can understand the birth process of high-complexity watches and the story behind it by communicating with the master. This is the most intuitive way to understand the product. Many customers first buy simple models, and then buy slightly more complicated ones. Buying high complexity, this gradual process is also our hope to lead customers to understand the mystery of the watch step by step, so that they know what is the significance behind spending so much money on a watch. ‘

Americans like personality, Chinese prefer identity
Leading the US market for 6 years, Julien Tornare is absolutely familiar with this market, and although it has been only half a year in the Chinese market, it is clearly not unfamiliar. He has been able to sum up the differences between the two markets. ‘This may be because the traditions of the two nations are different.’
First of all, people in the two markets have shown very different interests in the cultural heritage behind the watch brands. Americans are not very cold about this. ‘A lot of people do n’t want to explore and understand more about the products behind them. They buy a product according to their own needs, while the Chinese are completely the opposite. Julien Tornare believes that This has something to do with the long history of the Chinese nation. ‘Chinese consumers are particularly willing to understand the true essence and cultural significance behind a brand through a watch. ‘
Second, consumers in both countries have different preferences for watch types. Americans prefer things with a flamboyant personality, so they prefer large dials, timekeeping functions, and dot sports. They do not have high requirements for materials, such as pink rose gold or any rare metal, and they are not particular about it. ; Chinese people like simple, traditional, especially small round, in the material is more biased towards precious metals, which can represent noble or their own identity.
‘In the Chinese market in the past few months, I have also seen that many Chinese consumers may not be the actual target shopping group of Vacheron Constantin or other high-end watch brands. For example, their spending power is not enough, but their love and sentiment for high-end watches is still Existing, they are willing to spend time and energy to accumulate wealth and wait for one day to buy the products of high-end watch brands. Once owned, this watch is not only for them to wear, but also a status symbol. ‘- –

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