Month: May 2010

General Manager Of Girard Perregaux: Respect For Tradition And Create Brilliant

Stefano Macaluso has been immersed in the world of high-end watches since he was a child. His father is the former chairman of the Sowind Group. He operates a watch factory and two watch brands, Girard-Perregaux and Shang Weisha. He has been immersed in the expertise and extraordinary beauty of the Swiss watchmaking industry for many years, and has accumulated rich professional knowledge and a solid foundation for his development in this industry. Stefano Macaluso, General Manager of Girard Perregaux
Q: How did Girard-Perregaux with 220 years of history come into being? What is the biggest feature?
A: GP Girard-Perregaux was founded in 1791 by watchmaker J. F. Porter (Jean Francois Bautte). It was not originally called GP Girard-Perregaux. J. F. Porter opened his own watch factory in Geneva and centralized all watchmaking processes for easy management and communication. In 1837, Jacques Bautte and Jean Samuel Rossel took over the management of the company from founder J. F. Potter and inherited the invaluable industrial and cultural heritage he left behind. Thereafter, in 1854, the watchmaker was taken over by talented watchmakers Constant Girard and Marie Perregaux, and the two combined their last names, officially in 1856. Girard-Perregaux watch factory established. Since its establishment in 1791, Girard-Perregaux watches have respected tradition and persisted in innovation, laying a unique art of watchmaking. Some revolutionary designs and movements still glow in the products of watch factories. Keeping improving, respecting history, relentless innovation, and never making crude products is the basis of Girard-Perregaux watches. Our works are known for their professionalism and originality, and they are rich in imagination and passion.
Q: Girard Perregaux has many brilliant achievements in history. Can you give some examples?
A: First of all, I have to mention the three-gold bridge tourbillon, which was personally completed by watchmaker Constant Girard Perregaux in the 19th century. Until today, it is a benchmark movement. This great masterpiece won bronze and gold awards at the Paris International Fairs in 1867 and 1889, respectively, in recognition of its exquisiteness and beauty. In addition, in 1966, we launched the world’s first high-frequency mechanical movement, Gyromatic HF, with a vibration frequency of 36,000 times per hour;
In 1971, Girard Perregaux launched the world’s first wristwatch equipped with a quartz movement, with a frequency of 32,000 Hz, which has been adopted by the industry as an international standard. At present, we are testing the newly developed movement with a constant-power escapement system. (Constant Escapement) is a major breakthrough in brand technology.
Q: Girard Perregaux is one of the few brands that brings together the various industries and craftsmanship necessary for the fine watchmaking industry under the same roof. Can you tell us about GP Girard Perregaux?
A: Girard-Perregaux with a history of more than two hundred years is one of the only real watchmaking factories in the world to bear fruit. The brand’s research and development department, with about 20 senior watchmakers and engineers, strictly monitors every process of watch production, and carefully monitors all processes from design concept, movement development, case design and manufacturing, etc. And improvement. Therefore, each Girard Perregaux watch is an artistic crystallization of traditional watchmaking technology and modern cutting-edge technology, which has surpassed the realm of timepieces. Girard Perregaux is one of the authoritative manufacturers of Haute Horlogerie in the horological industry. Whether it is tourbillon, minute repeater, perpetual calendar, double-second stepped chronograph and other complex functions, our highly skilled manufacturing system Watch masters can handle it easily.
Q: GP Girard Perregaux has a very beautiful museum. Can you briefly introduce it?
A: The Girard-Perregaux Museum is located in La Chaux-de-Fonds, Switzerland. In 1918, the businessman Charles Nuding built Villa Marguerite. It was erected near the Girard Perregaux watch factory, with an elegant and beautiful appearance, which matched the GP Girard Perregaux brand image very well. Park Watch converted this beautiful villa into a brand museum, which houses various rare and rare GP Girard-Perregaux watches, ranging from antique styles to modern classics, reflecting the changes in aesthetics and craftsmanship in the history of Swiss watchmaking. Currently, the museum is closed for renovation and will reopen in 2012. We hope that it can pass on the brand’s history and passion to the next generation, blending its rich historical heritage with innovation.
Q: What is GP Girard-Perregaux’s strategy for the Chinese market?
A: The Chinese market is no stranger to us. Since the brand officially entered mainland China in 2003, our sales network has been established for a long time. At present, GP Girard Perregaux has 532 points of sale in 56 countries worldwide, of which 37 points in mainland China are located in 22 cities across the country, and points of sale in Hong Kong and Macau are 14 and 2, respectively. For 16. Today, the Chinese watch market is booming, and we have achieved good results in the Chinese market. Therefore, it is our best strategy to cooperate with the most professional retailers to continuously and effectively develop the sales network in China.

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