[October 2013, Shanghai] Vacheron Constantin, the top Swiss watchmaker with over 250 years of history, officially unveiled its exclusive store in the Shanghai International Finance Center. The store is located in a landmark building in Pudong’s core business district. It is Vacheron Constantin’s first contribution to Pudong, marking a brand new milestone in the development of the Chinese market.
The new IFC Centre store is located on the first floor of the Shanghai International Finance Center, covering an area of 150 square meters. Elegant and luxurious style and meticulous and considerate service, add a warm and quiet watch appreciation space for watch lovers and collectors. The design of the new store continues the brand’s consistent exquisite and elegant style, and integrates modern elements into traditional design in a creative way, showing the architectural beauty of Vacheron Constantin’s desire for excellence and aesthetics. Comfortable soft color contrast, noble and meticulous material facilities, all details reflect the brand’s distinguished nature, creating an elegant and warm environment, allowing customers to taste the culture, history and outstanding watchmaking tradition of Vacheron Constantin.
Mr. Julien Tornare, CEO of Vacheron Constantin Asia Pacific, said: éWe are pleased to announce to watch lovers that a new member of the Vacheron Constantin family has been born. The location of this exclusive store in Shanghai’s Pudong International Finance Center is another important milestone in the development of the brand. Based on Vacheron Constantin’s watchmaking philosophy of “pursuing excellence, supporting innovation, and sharing passion” for more than 250 years, it is consistent with the Vacheron Constantin House opened in 2008. This new store will also provide customers with a comfortable and elegant environment so that they can Experience first-hand the essence of the brand’s long-established watchmaking technology and extraordinary craftsmanship.
As a watchmaking pioneer renowned for its outstanding technology, superb craftsmanship and perfection, Vacheron Constantin not only pursues the superbness of watchmaking craftsmanship, but is also loyal to the importance of historical heritage and the brand’s consistent spirit of excellence. The new store offers a complete watch collection from the Geneva headquarters, each of which inherits the brand’s tradition of fine watchmaking, showing Vacheron Constantin’s long history and unique craftsmanship.