On April 20, 2012, the well-known watch brand Swiss Mido, which is full of extraordinary innovation spirit, officially opened the 2012 ‘Inspiration to Create Eternity’ in Shanghai’s new landmark of fashion: the dream of Hongkou Kaidelong Who wears buildings in their hands ‘series of activities. As the first dazzling appearance of Mido in 2012, many fashion media and distinguished guests gathered here. At the night of the Hongkou Kai Delong Dream Plaza, the lanterns were shining and extraordinarily bright. The Swiss Mido watch created a gorgeous and slightly mysterious inspiration space for all guests, presenting a stunning dream watch show, It brings a new concept of watchmaking-sublimating the architectural art into the design inspiration of a wristwatch, and creating a timeless masterpiece of wrist watch timing. Asian popular superstar Mr. Wu Zun made a special presence and sent his best wishes to Mido, together with Mr. Franz Linder, Global President of Swiss Mido and Ms. Wang Ying, Vice President of China, unveiling the 2012 Swiss Mido ‘Inspiration Creates Eternity-Who The prelude to the series of ‘Building in Your Hands’ series, while experiencing the new interpretation of inspiration and time by Mido, together witness the landmark moment in the history of the brand.
‘Inspiration’ and ‘eternity’ are the essence of the brand that has been pursued in the past hundred years since the birth of Swiss Mido. Take inspiration from classic and beautiful things, and integrate them into sophisticated watchmaking design, which has passed through time and is still new. Upholding the essence of this brand, since 2010, Mido’s inspirational trilogy presented by Mido shows the climax of Mido’s ‘discovery’ in 2010, ‘feeling’ in 2011, and ‘creation’ in 2012. The road to inspiration. As the third part of the ‘Meitu Inspiration Trilogy’-‘Inspiration Creates Eternity’ will open up another magnificent and dreamy world of inspiration for people. Medo always believes that only with a pair of eyes that find inspiration and a feeling of inspiration The soul can cherish the inspiration from every bit of life in order to create an eternal classic.
In the passing of water, the classic buildings have withstood the baptism of time, retained the wisdom of each era with the inspiration of flashes, and left a dazzling light in the history of human civilization with creative inspiration. The time and space philosophy conveyed by classic architecture coincides with the watchmaking philosophy of Swiss Mido. Swiss Mido draws design inspiration from it, debuts with a new image, interprets the architectural time and space philosophy, and creates eternity with inspiration. Continue to write the legend of watches, to show people accurate time expression.
Today, the Swiss Mido draws inspiration from classic architecture, creating the timeless beauty of the wrist. When the dancer’s dancing posture depicts the classic buildings representing the essence of art and wisdom of each era on the stage, time is frozen in these buildings, and the audience’s thoughts under the stage change with this piece of architectural art. Different time and space, feel the unique artistic breath and beauty of architecture in each era. Models wearing the Swiss Mido watch series appeared on the stage. Each model seemed to represent the spirit of a classic building, perfectly interpreting the unique relationship between architecture and watchmaking. At the event site, Ms. Wang Ying, Vice President of Mido of China, shared a series of themed activities launched by Mido in 2012 with guests and the media. They were organized around “Architecture”, “Inspiration” and “Creation” and were extremely interactive. Sexual online activities present consumers with a watch space full of architectural art and creative inspiration. The online creative platform carefully created by Mido for consumers, participants can upload their own inspirational works in the ‘Creative Space’ interactive zone to show their creative ability; learn about Mido and discover in the ‘Game Time’ interactive zone Mido’s watchmaking philosophy has a better chance to win attractive prizes such as ‘Swiss Double Flying’ and ‘Ten Thousand Yuan Tourism Fund’. I believe that the inspiration storm brought by Swiss Mido in 2012 will definitely allow people in it to fully experience the art of watchmaking where solid architecture and flowing time blend together.