It is the early summer of May in the lunar calendar. It is the best time of the year, and the traditional Dragon Boat Festival in China is just at this time. ‘Who said it at the Dragon Boat Festival at all times, rumored to be Qu Yuan in all ages.’ This ancient festival, which celebrates the great man Qu Yuan for thousands of years, has become one of the most unyielding styles and integrity in the history. Among the many traditional festivals in China, there is a long-distance miss and a feeling of Gao Jie. Under the spread of more than a thousand years, the custom of picking wormwood and coloring ropes for dragon boat festival, eating rice dumplings in dragon boat races and so on. In the faint fragrance of the early summer, the sentiment is not only the reflection of the great people, but also the sad A period of euphemism for the old days. The old man said: The sharp edges and corners of Xunzi symbolize Qu Yuan’s righteous character; the white glutinous rice represents his unsullied quality; and the red date is Qu Yuan’s heart for the Chu country. ‘Xunzixiang, Xiang kitchen, Ai Yexiang, Xiangmantang, peach branches inserted on the door, and went out to look at Maier Huang …’ The Dragon Boat Festival chants in Quyuan’s hometown. The Dragon Boat Festival has been passed down for thousands of years with its unique charm in time. Swiss classic watch brand Tissot has also inherited its superb watchmaking technology and continuous innovation in its more than 160 years of deep history. The ultimate classic in eternal time.
Constant quality of constant innovation
The first Tissot watchmaking studio is on Cray Wayan Street in the small Swiss town of Lille
The Dragon Boat Festival begins on the fifth day of the fifth month of the lunar calendar in memory of the talented Chu State doctor Qu Yuan. The Dragon Boat Festival has been passed down for thousands of years with its charm of cleanliness, longevity, and long-lasting charm. It has been in constant development and change. Continued to this day, it has become a warm festival of listening to each other and telling family relationships and family reunions. Tissot also inherits the brand spirit of continuous innovation with its exquisite watchmaking craftsmanship and a pioneering attitude. In 1853, Charlie-Ferrisan Tissot created the first Tissot watchmaking studio in the small town of Lille, Switzerland. At the time, he did not know that it was such a small-scale studio on Duluer Street that opened a century-long legend about time. With the continuous expansion of production scale, Tissot quickly evolved from a watchmaking brand with exquisite craftsmanship to a pioneer in the watch industry with the goal of continuous innovation and breakthrough. In 1916, at the beginning of Tissot’s production of watches, a curved ‘banana’ watch designed in accordance with the curvature of the wrist, that is, designed in a pure ‘Art Nouveau style’, became a favorite of jewelry appraisers. In the following 1930, Tissot first pioneered the concept of antimagnetic watches at any time, which led to a boom in the watchmaking industry at that time. In the years that followed, Tissot constantly challenged itself. Under the relentless study of craftsmen and designers, it launched a number of avant-garde watches of different materials: rock watches, mother-of-pearl watches, ceramic watches, wooden watches, plastic movements. Mechanical watches and much more. These innovative material watches have changed from impossible to possible, breaking through the public’s restrictions on the established impression of the watch, letting people see that the watch is not only a time symbol, but also a treasure that records the story of time. Personality accessories that can be constantly explored and attentive.
Advertisement published by Tissot for the first antimagnetic watch in 1933
In 1999, Tissot once again broke the tradition, integrated high technology into the watch, and launched the world’s first touchscreen watch T-touch series. Later, due to the sustainable development attitude held by the brand, the Tissot Tengzhi solar series watch was launched in 2014, becoming the world’s first solar-powered touchscreen watch. In the development and evolution of Tissot for more than 160 years, and each of the world’s first wristwatches, it is not only technology that is leading, but also the spirit of innovation and advanced attitude and consciousness.
Tissot Tengzhi Solar Series-Front View
Passion for classics
Tissot Asian Games countdown clock as a new landmark in Incheon
The Dragon Boat Festival is a traditional festival that has continued in China for more than 2,000 years, and the customs and customs to celebrate the festival vary from place to place, but the Dragon Boat Race is one of the most representative folklore movements. As early as in ancient China, folks had the tradition of lighting incense incense to time dragon boat races. When the dragon boat raced, several lines with metal balls tied at both ends were hung on the dragon boat, and there was a lighted incense under the line. Every once in a while, the incense will burn a line, and when the metal ball finally falls into the container, a time signal sounds. The ancient people’s enthusiasm for sports and precise timing requirements are also in line with the spirit Tissot has always upheld. The reason why Tissot has become a classic Swiss brand that has been innovating for more than 160 years is not only due to its traditional and exquisite watchmaking technology, but also its never-ending movement spirit has kept it at the forefront of the watchmaking industry. Since the launch of Tissot’s first sports watch, the Camping series in 1938, the spirit of sports has been deeply rooted in Tissot’s blood. In 1976, for the first time, Tissot became a sponsor of the Porsche Carrera Team at the Le Mans 24 Hours, and the time-sporting Tissot sports journey has begun ever since. From F1 Grand Prix team sponsors to the International Cycling Federation (UCI), International Fencing Federation (FIE), International Ice Hockey Federation (IIHF), MotoGPTM World Motorcycle Championship, International Basketball Federation (FIBA), FIM Super The sponsor of the top world events of various sports such as the Motorcycle World Championship, the World Table Tennis Championship, and the official timing partner of the 17th Incheon Asian Games in 2014. Each cooperation reflects Tissot’s passion for sports and accurate timing. Attitude. In 2011, the Tissot Rock series won the International Time Trial Championship. The certification of an important event in the watchmaking field sponsored by the Swiss Official Observatory for Watches (Contrôle Officiel Suisse des Chronomètres) also highlights Tissot’s classic and professional watchmaking craftsmanship and rigorous and serious attitude to timekeeping.
Tissot’s fully automated logistics center in Le Loc
Tissot’s brand personality has accumulated deeper and deeper in more than 100 years. At the same time, the scale of Tissot’s brand has also been expanding. Now it has been sold to more than 150 countries on five continents. Tissot has always been committed to providing consumers with gold and silver watch models, and its expanding production scale and continuous innovation in watchmaking technology have provided a solid guarantee for this ideal. In 2011, Tissot’s fully-automated logistics center in Le Locke was completed. This sophisticated building, like a Rubik’s cube, can deliver 5-6 million assembled products to the world every year. The scientific management method helps Tissot better control the cost, so that more consumers from around the world can experience the extraordinary feeling brought by Tissot timepieces.
Tissot has been continuously writing history and refreshing itself for more than 160 years since its establishment. In the long years, he has been highly praised by people from all walks of life, including heads of state, royal aristocrats, movie stars and well-known athletes. Time flows between the wrists, the watch’s pointer scale overlaps with the historical mottle, and the brand wisdom of Tissot’s development will certainly lead its more exploration and development in the future.