November 2, 2018, Paris. The French Tennis Association (FFT) is proud to welcome Rolex as the gold partner and official timekeeper of the French Open. Within the framework of this long-term partnership, Swiss watch brands will also serve as official partners of the French Tennis Association.
French Tennis Association and Roland Garros
For the past 40 years, Rolex has been a loyal partner of tennis. In 2019, the brand will become a gold partner of the French Open and the official timekeeper of the Roland Garros event in Paris. The two sides will work together to promote the unique charm of clay tennis tournaments, work together to organize the 2019 French Open, and witness the legend and history at Roland Garros.
The bond between Rolex and tennis is built on the pursuit of excellence, perfection, precision and elegance. Earlier, Rolex was a partner of the Wimbledon Tennis Open in London (since 1978), the Melbourne Open in Australia and the New York Open in the United States. The brand now has close relationships with the four major international tournaments that make up the Grand Slam. Today Rolex works directly with the world’s most prestigious tennis championships, and also sponsors some of the world’s top players, including many who won the French Open clay court, such as Chris Evert, Bjorn Borg, Jim Corel, Justin Heining, Anna Ivanovic, Li Na, and Roger Federer.
As a new partner of the French Open, Rolex will show the charm of the brand on the recently renovated Roland Garros stadium and establish its own reception area in the famous ‘Roland Garros Village’.
Bernard Giudicelli, President of the French Tennis Association, said: ‘We are very pleased to welcome the iconic luxury brand Rolex as a partner of the French Tennis Association and Roland Garros. Rolex itself is already a partner of the Paris Masters and we work with this prestigious brand Through deep-rooted famous core events, it will reach a new dimension in 2019. This long-term cooperation will not only increase the global popularity of Roland Garros, but also help promote the development of French tennis. I would like to take this opportunity to challenge Rolex Thank you Jean-Frédéric Dufour, CEO, and Arnaud Boetsch, Rolex’s director of communications and imagery. ‘
Arnaud Boetsch, Rolex’s Director of Communications and Image, said: ‘Rolex has become the official timing partner of the French Open this time, strengthening the connection between the brand and international tennis. We are very honored and happy to be able to compete with such a world-renowned tennis Grand Slam tournament. Work together and write a new page in the history of tennis. The French Tennis Association provides us with an additional opportunity to promote the development of tennis. We will continue our commitment and enthusiasm over the past 40 years and continue to support this sport. Rolex will continue to Among the cooperation, we will further deepen our cooperation with French Open to realize our common vision. ‘