BVLGARI 宝 格丽 # SeeMyWish # The ‘Wish Come True’ campaign has detonated social media since its launch. In response to the enthusiasm and love of the participants, Bvlgari immediately decided to increase the donation amount from 250,000 US dollars. Up to $ 500,000 to support children’s assistance with practical actions. The # SeeMyWish # ‘Wish Come True’ action is the latest cooperation project between Bvlgari and the global children’s charity organization Save the Children, which was successfully concluded on December 11.
Make a wish to the bright stars of the night sky in Rome, and make a gift to the ingenuity of Italian jewellery. As part of the Bulgari ‘WishUponaStar’ winter event, # SeeMyWish # ‘Wish Come True’ action on November 20 International Children’s Day Warmth begins. Bulgari brand ambassadors Wu Yifan, Shu Qi, LilyAldridge, BellaHadid, JonKortajarena, JasmineSanders, LottieMoss, Italian national treasure actor IsabellaFerrari, Asian pop star Cai Yilin, ‘Save the Children’s Love’ ambassador Lin Xinru and other stars retweeted via Bulgari official Weibo or on Instagram uploaded closed eyes and wished selfie photos to cheer for love, and called on netizens around the world to actively participate in the action. Each time a participant reposts the official Bulgari Weibo with a # SeeMyWish # video, or every time a # SeeMyWish # is posted on the Instagram social platform, close their eyes and pray for a selfie, Bulgari will donate $ 1 to Save the Children A charity fund to build dreams for children in trouble.
The donated charity fund will be used for 250,000 US dollars in China. It will provide financial support to Save the Children in two important areas: child care and child growth. It aims to promote the development and learning of preschool children, promote inclusive education, and improve Acceptance of children with disabilities by schools and communities.
Since 2009, Bvlgari and Save the Children have been committed to caring for children’s growth together-Bulgari launched the SavetheChildren jewelry collection to raise funds for children in need around the world. To date, the total amount of donations has exceeded 70 million U.S. dollars, invested in a total of 100 charitable projects in 33 countries, covering education, emergency assistance, poverty alleviation and youth empowerment programs, benefiting more than 1 million children in need around the world. The Bulgari brand is honored to be able to help children grow and light up the children’s future. At the same time, it is also grateful to the enthusiastic participants of this charity action, because every support makes more children’s wishes come true.
About Bvlgari SavetheChildren Charity Jewellery Collection
The lack of education due to poverty has caused many children to lose their hope for life early in childhood. In 2009, Bulgari decided to work with Save the Children to act for children in need around the world. Bvlgari has shown great ambitions and goals in this regard. For each SavetheChildren series of jewelry sold, this Bvlgari designs a custom jewelry series for this cooperation. A certain percentage of sales will be donated to ‘Save the Children meeting’.
About Save the Children
Save the Children believes that every child deserves a bright future. Do everything we can to help children around the world grow up healthy, receive education, and receive care. No matter daily life or sudden crisis, we are committed to providing children with a more secure life and a more promising future. In 2016, Save the Children worked with partners to directly reach more than 56 million children worldwide.