On August 22, 2013, Swiss luxury watch maker Schaffhausen IWC opened a brand new boutique in a shopping mall in Dubai. This shopping center is currently one of the largest and most high-end shopping centers in the world. Of course, IWC Schaffhausen is an upgraded boutique that also reflects the connotation of the brand with extreme luxury, and everything has been based on the principle of user experience.
Indifferently, according to the Watch House, as far as the Schaffhausen IWC brand itself is concerned, this boutique has a different meaning, focusing on the user experience, in order to provide better and more humane services. This is also the brand’s promise when opening a boutique. We will look forward to more visitors and watch enthusiasts coming into our store and invite them to experience the spirit and watchmaking concept conveyed by IWC Schaffhausen.
From this point of view, Schaffhausen IWC is ready to start from various details to increase the user experience. For example, in the decoration of the store, the fresh and bright floor-to-ceiling windows make the overall feel bright and extraordinary. The special wooden display and leather seats are highlighted. The brand’s dignity also creates a warm and peaceful atmosphere.
With such a careful layout and design, I believe that more people will walk into the store and understand the spirit and connotation of Schaffhausen IWC, which is a great relief for the brand.