Vacheron Constantin Asia Pacific Director: Why Do Chinese People Buy High-end Watches?

At the 796 Huaihai Middle Road, Shanghai, the home of Vacheron Constantin, Julien Tornare sat opposite and talked. ‘In the future, we will open more brand image stores like Shanghai Vacheron Constantin House,’ he said.
As the new Managing Director of Vacheron Constantin in the Asia Pacific region, Julien Tornare has too much expectation for this hot market in China, and his own actions are equally aspirational. He has led the brand’s US market for 6 years, and his achievements are obvious to all. The Chinese market is undoubtedly a wider stage.

Teach Chinese to fall in love with complex functions
At this year’s Basel Watch Fair, many brands launched simple, ultra-thin watches, which has become the biggest trend of this year’s timepieces. The reason why this cannot be ignored is that Chinese consumers prefer this type of appearance, so the ultra-thin trend is largely to cater to the appetite of Chinese people and pry open Chinese wallets. It is nicknamed ‘Chinese Watch’. But these ultra-thin watches look simple, but they are not simple. As Julien Tornare puts it: ‘It’s not easy to do. It’s very difficult to make. You need to put that multifunctional and parts into such a thin watch. In the shell. ‘
In fact, what we want to say is that under this trend, will Vacheron Constantin produce more simple watches in order to conform to the Chinese market? Because this brand has always been known for its complex watches.
Julien Tornare’s answer is: No. ‘We produce watches not only to please the Chinese market, but to have our own brand philosophy. We will do some positioning for our products according to customer needs, but the core brands will not change, that is, in terms of technology, design, and craftsmanship. In terms of application, the Vacheron Constantin tradition is the mainstay, and it has continued. He added, ‘Each brand is its own DNA. The most important thing is to maintain it, not to modify it arbitrarily according to market demand. For example, some watch brands It is famous for its sports models. One day it suddenly made some ultra-thin and small watches, and the market may not be able to accept it all at once. ‘
As we all know, manufacturing complex-function watches is very difficult technology, but not everyone can understand the profound beauty. More people see not the doorway, but the excitement, and they do n’t know why they need to spend millions. Go buy a complication watch. ‘I think a better way for consumers to understand complex functions is to create interactive opportunities and pass on the knowledge of complex functions to them.’
Taking Vacheron Constantin as an example, they will regularly hold small parties and exchange dinners for VIP customers, and invite watchmakers to demonstrate and introduce complex functions on the spot, such as tourbillons. Masters will introduce how tourbillons are made and their functions in watches. What is it, what are the differences in the production process of each brand. ‘Customers can understand the birth process of high-complexity watches and the story behind it by communicating with the master. This is the most intuitive way to understand the product. Many customers first buy simple models, and then buy slightly more complicated ones. Buying high complexity, this gradual process is also our hope to lead customers to understand the mystery of the watch step by step, so that they know what is the significance behind spending so much money on a watch. ‘

Americans like personality, Chinese prefer identity
Leading the US market for 6 years, Julien Tornare is absolutely familiar with this market, and although it has been only half a year in the Chinese market, it is clearly not unfamiliar. He has been able to sum up the differences between the two markets. ‘This may be because the traditions of the two nations are different.’
First of all, people in the two markets have shown very different interests in the cultural heritage behind the watch brands. Americans are not very cold about this. ‘A lot of people do n’t want to explore and understand more about the products behind them. They buy a product according to their own needs, while the Chinese are completely the opposite. Julien Tornare believes that This has something to do with the long history of the Chinese nation. ‘Chinese consumers are particularly willing to understand the true essence and cultural significance behind a brand through a watch. ‘
Second, consumers in both countries have different preferences for watch types. Americans prefer things with a flamboyant personality, so they prefer large dials, timekeeping functions, and dot sports. They do not have high requirements for materials, such as pink rose gold or any rare metal, and they are not particular about it. ; Chinese people like simple, traditional, especially small round, in the material is more biased towards precious metals, which can represent noble or their own identity.
‘In the Chinese market in the past few months, I have also seen that many Chinese consumers may not be the actual target shopping group of Vacheron Constantin or other high-end watch brands. For example, their spending power is not enough, but their love and sentiment for high-end watches is still Existing, they are willing to spend time and energy to accumulate wealth and wait for one day to buy the products of high-end watch brands. Once owned, this watch is not only for them to wear, but also a status symbol. ‘- –

Within 100,000 Two Jaeger-lecoultre Series Beijing Financial Street Classic Watch Quotes

Jaeger-LeCoultre is a manufacturer of haute horlogerie located in Le Santier, Switzerland. Since its establishment in 1833 in the Vallée de Joux, Switzerland, it has become a significant watch brand in the history of watchmaking. As a pioneer in the top watchmaking industry, Jaeger-LeCoultre not only combines precision timing technology and superb artistic talent, but also makes outstanding contributions to the development of the entire watchmaking industry. The simple lines and elegant appearance set off the outstanding functions: the Master series has always been regarded as a model of classic round watches. Recently, Watch House visited the Jaeger-LeCoultre store in Beijing Financial Street, visited the latest market prices of two Jaeger-LeCoultre watches, and took high-definition pictures for reference and appreciation.

Jaeger-LeCoultre Q1558420 watch

In-store public price: 85000 (collection time October 2014)
Can try on: try on in store
Watch Series: Master Series
Movement type: automatic machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Case diameter: 39 mm
Details of the watch: The Calendar Master series automatic mechanical watch presents the full calendar display in a harmonious and clear way: the day, month, date and moon phase display. Its design is inspired by the Jaeger-LeCoultre classic calendar watch, which was introduced in 1945. With rich time display functions: pointer date display, week window, month, moon phase and power reserve display. Adhering to the classic aesthetic elements of the Jaeger-LeCoultre Master Control watches, this model is a refined and simple design that combines excellent technical performance with a slightly reduced size that perfectly fits everyone’s wrist. The sapphire crystal caseback of this timepiece admires the traditional details of the movement.

Jaeger-LeCoultre Q1628430

In-store public price: 71500 (collection time October 2014)
Can try on: try on in store
Watch Series: Master Series
Movement type: automatic machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Case diameter: 40 mm
Watch details: The quick-set destination time and date are displayed synchronously, and the hollow hands indicate the reference time. The 12/6 o’clock position is presented symmetrically, with a more harmonious appearance and easier to read various function displays: 24-hour display, hour, minute and reference time, small second hand and date display set at 3 o’clock. Jaeger-LeCoultre exclusive technology makes it easier to adjust time when traveling. Turning only the hour hand does not change other settings of the watch. The skeletonized 24-hour hand is unaffected and always shows the time of departure. The use of a variable inertia balance guarantees the stability of Jaeger-LeCoultre watches’ precise travel times. In order to ensure the best shock resistance and excellent reliability, the balance plate is installed on two supports, and the balance spring is laser welded to the balance pin and the shaft tube.

Please consult your dealer for more details:
Availability: Yes
Distributor Name: Hengli World Watch Center Co., Ltd.
Dealer Address: Jijia Store, 1st Floor, Financial Street Shopping Center, 2 Jinchengfang Street, Xicheng District, Beijing
Dealer Phone: 010-66220282

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[Note]: The pictures in the article are real pictures taken by the editor at the ‘front line of the market’. Because the stock of the watch is not much, it is not guaranteed that the watch will be in stock after you pass, so if necessary, please advance Contact your dealer.

Where The Heart Goes Finally, Fiyta Releases Master Series Dunhuang Theme Enamel Watch

The starry sky and artistic aesthetic world can shake our hearts for a long time. ‘Dun, Da Ye; Huang, Sheng Ye.’ Dunhuang, which has a history of more than two thousand years, is a brilliant pearl on the ‘Silk Road’. Eastern and Western civilizations are intertwined and collided here. Numerous devout messengers and artists have come a long way Let Dunhuang reach an unprecedented peak. The miracle of Chinese culture remains behind the door of a cave, revealing the heart of the Oriental people calmly.

  Adhering to the pursuit of professional watchmaking and cultural aesthetics, Fiyta launched the Master Series Dunhuang-themed enamel watch, which combines the handcrafted silk enamel craftsmanship and fine watchmaking essence, and reproduces the extreme piety and imagination of the world for thousands of years. Between square inches, the eternal brilliance of Dunhuang is reproduced.

  Flying watch: the wind is the atmosphere, and the flair has the charm

  Throughout the ages, people have never ceased to yearn for the sky. As a watch brand with many cooperations in the aerospace field, Fiyta has a long history of relationship with the sky. This time, it traces the ancient Feitian culture once again, and it will travel around the world. The magnificent imagination and romantic feelings of the sky are integrated into the art of timepieces.

  Feitian is a heavenly man who supports the Buddhas and Bodhisattvas with songs, dances, and fragrant flowers. It originated from the gods and gods of ancient Indian mythology. They used the flying ribbons to fly in the air, as the most representative image in Dunhuang murals. Flying across ten dynasties, it has become a symbol of auspiciousness.

  Collections in pairs: one left and one right, contrasting each other

  The flying mural ‘Bodhi Tree Double Flying Sky’ in Cave 321 of Mogao Grottoes in Dunhuang is famous all over the world. Fiyta presents it on the flying pair of tables, one left and one right, reflecting each other, expressing the beauty of ‘always at your side’ Vision.

  This watch, between square inches, uses a skillful filigree enamel technique to outline the flying shape: or playing the flute with both hands, or holding the lotus lightly with one hand, the figure is light, and the streamer stretches with the wind and slowly falls. The fine details of the craftsmanship, as well as the soft eyebrows of the sky, the gorgeous crown and armbands, are all clearly visible. As the poet of the Tang Dynasty Li Bai chanted: ‘Vegetarian hands hold hibiscus, step into space in imaginary steps. The neon dresses sway wide bands and float to heaven.’

  Unique disk design: ‘eccentric’ and ‘independent needle’

  Around this theme, Fiyta artistically presents two different dials on the Feitian watch:

  It is inevitable to be partial to the things you like. Fiyta ingeniously adjusted the position of the movement to present an asymmetrical ‘eccentric’ disk surface, which is not only unique, but also provides more room for enamel craftsmanship.

  The ‘independent hand’ dial surface creatively transforms the structure of the dial and hands. The entire dial, the minute hand stands out, and the half-moon window at 6 o’clock reveals the Chinese character dial. As time passes, it is displayed for 24 hours; interestingly, Feitian Holding the lotus and bodhi leaf instrument pointed at the position, the number displayed is the current hour. In this way, the hour and minute hands are independent and interdependent, and the reading method is very interesting.

  Hu Xuanwu Watch: When the dance is shocking, the square inch is the world

  ‘Dances turn sharply like the wind, which is commonly known as Huxuan.’ Huxuanwu is one of the most popular dances in the Tang Dynasty. It is preserved in the pens of many literati and writers. Tang poet Bai Juyi once described it as follows: , Returning to the snow and drifting into the flamboyant dance. ‘Today, the world can still think of the magnificent prosperity of the world from the agile dancing posture, and the open and free mind of the big age.

  Hu Xuan Wu watch, selected from the classic scene of Cave 320 at Mogao Grottoes in Dunhuang, a Hu Xuan girl with a high head and a collar, a carmine wide skirt, and her left foot standing on a very regional feature On the carpet, holding a long blue and blue scarf around the arm, the skirt is curved due to continuous and rapid rotation, non-stop rotations, unrestrained, unrestrained, and flying belts, condensing the dancer’s momentary posture of rapid rotation.

  Nine-Colored Deer Watch: Deer King Bunsen, Sincerity

  Nine-colored deer king is one of the benevolent beasts and beasts of the Buddha who was reincarnated to do good deeds in the past life of the Buddha. It is the embodiment of beauty, kindness and integrity. It is mysterious and noble, shining with dazzling light and awe-inspiring vigor. The mural ‘Deer Bundesus’ at Dunhuang Cave 257 is a work of art with a strong Buddhist color. It shows the miracle of the Buddha’s reincarnation into the deer king and rescues a drowning man. It reincarnates Buddhist love, good deeds, and karma. And so on. Doctrine runs through it.

  Nine-colored deer watch, carefully selected mineral glaze, showing a fuller and more pure Chinese painting color. On the dial, the three deer live in harmony with the rivers and mountains, and have a beautiful mood. One has a fur color like snow, with white antlers on his head, and a smart ribbon; pure and serene; one with white as the main color, and the green color and flint on the deer to show its nine colors; and the other with flint color The deer’s round body has smooth lines, four hoofs, and strong dynamics.

  Handmade silk enamel: the rareness of the world, the beauty of being handed down

  Enamel is the art of time. Since ancient times, it has been a royal art used by the imperial family. It is one of the ancient craftsmanship of traditional luxury goods. It pays special attention to the many delicate combinations of painting and hand-fired. In the Dunhuang-themed enamel watch, each enamel surface requires 53 processes such as blank making, reeling, point coloring, firing, and polishing. It took 2 months to achieve success.

  First, the master craftsman hand-drawn the pattern, using the 24K gold wire with a diameter of only 0.04 millimeters, to elaborate the complex outlines of Dunhuang murals such as Feitian, Hu Xuanwu, and nine-colored deer among the square inches of the sterling silver floor. The 42-mm dial is filled with dozens of different enamel glazes. Finally, it is glazed layer by layer, dozens of times of calcination and cooling, in the high temperature of 800-900 degrees Celsius, iterates repeatedly, so that the color continues to be intense until it shines dazzlingly.

  The essence of the entire process lies in the subtle control of time and temperature, and even minor deviations and flaws will lead to the abandonment of previous achievements. A perfect enamel dial, nine points is the craftsmanship and experience of the enamel master, and one point is luck, which is rare and hard to find. Fiyta’s Dunhuang-themed enamel watch is limited to 10 pieces each.

  Equipped with modified Swiss mechanical movement: unique ‘Lotus’ pendulum

  The Dunhuang-themed enamel watch, equipped with a modified Swiss mechanical movement, is thin and has an excellent winding feel, with a 42-hour travel time. The movement’s pendulum is more carefully decorated with a lotus pattern composed of bodhi leaf, which symbolizes the lotus bodhi. ‘Immaculate’ represents the supreme honor and has the meaning of ‘all perfection and compassion.’ The transparent bottom cover gives a wonderful overview of the rhythm of the lotus machine.

  More details, keep improving

  The precious case is made of 18K yellow gold and 18K rose gold. Under the reflection of the precious metal luster, the bezel is decorated with delicately carved coin patterns, which are carefully polished to present a unique beauty of light and shadow.

  With a luxurious and rare crocodile leather strap, it adds a sense of dignity. Over time, the crocodile belt will become more shiny and flexible.
  For more information on the latest Baselworld 2019, please pay attention to the watch house live feature:

Breakfast, Do Not Let The Beard Female Man’s Aura Watch

‘Female man-usually used to describe those girls who are female but have a ‘pure man’ character.’ Of course, this is just an explanation on the Internet. Today’s women are ever-changing and capable, and they have already trained their work and physical and mental abilities. The cool neutral watch can highlight the strong heart of the female than the gorgeous jewelry watch and sweet candy-colored watch.

 Not long ago, a Russian photo named Julia Vins became popular online. The female man in the photo has a delicate face, but the muscles are quite developed. The sturdy arms and developed biceps muscles are very amazing for netizens. They are called ‘the most adorable female man’.

 The term female man is more and more widely used, which also reflects the increasing status and ability of women in society. A watch with an atmosphere of design is worn on the hand of a female man, which can better set off the handsome style of the female man.

 Hublot Big Bang Women’s Watch

 In 2007, the first Hublot Big Bang specially designed for female friends made its grand debut, and every innovation since then can be called the gospel of fashionable women. With more choices of colors and more complicated craftsmanship, the Hublot women’s watch series is equally exciting.

 In 2009, the million-dollar black caviar won the ‘Best Jewellery Watch Award’ at the ‘Geneva Haute Horlogerie’. In 2012, the famous black caviar series has a new color! Midnight blue, bright purple, red rhyme, apple, lemon … bring more personality and trendy choices to the trendy women who love Hublot.

 These bright colors come from colored gems such as sapphire, amethyst, red spinel, green tsavorite or citrine set on the bezel, while the strap with colored gemstones is the same color with platinum in leather ‘Good reputation alligator. The inside of the strap is Hublot’s signature material, natural rubber. Multicolor alligator leather and black natural rubber are perfectly stitched. In addition, the crown, dial, and case back are still made of ceramic materials: ceramic is 30% lighter than stainless steel, which can prevent rust and scratches. It is not good for friends with sensitive skin. Can be allergic.

 J12 White 10th Anniversary Limited Edition Phantom Watch

 In 2000, Chanel entered the door of high-end watches with J12 and became one of the representative brands of precision ceramic watches. Three years later, Chanel introduced the white ceramic J12 White to the world, and re-examined the white application on watches. Visibility. The J12 White 10th Anniversary Limited Edition launched this year is named the Phantom. As the name suggests, in addition to the all-white case strap, the hour markers and scales on the dial are presented in white, revealing a ghostly pure white charm.

 The J12 White Phantom is available in two sizes, 33mm and 38mm. It is equipped with a quartz movement and a self-winding movement. The stainless steel case back is engraved with the words ‘J12 WHITE 10TH ANNIVERSARY LIMITED EDITION’. Each size is limited to 2,000 pieces.

 Zenith Pilot’s Type 20 Women’s Watch

 The Zenith Pilot Collection draws inspiration from its watches and flight instruments manufactured at the beginning of the aeronautical industry, sublimates the heights again, and launches the first women’s watch: the Zenith Pilot Series ‘Type 20’ Women’s Watch. This timepiece pays tribute to the greatest aviation adventure elegance that Zenith has participated in, condensing into an era of advocating freedom and opening up a whole new realm.

 The silver dial of the Pilot’s Type 20 women’s watch is equipped with rail-shaped hour-markers and diamonds (approximately 0.95 carats). The large original Arabic numerals are engraved, and the superluminova material is coated on it to ensure it is clear and easy to read in the most extreme use environment. At this time, the waterproof depth of the meter is 100 meters, and it contains the Elite 681 automatic movement, and the small second hand is set at 9 o’clock.

 Dior VIII Women’s Black Ceramic Snowflake Diamond Inlay

 The tapered faceted bracelet links harmoniously with the Lady Dior classic Cannage rattan stitching handbag designed in 1995; high-tech precision ceramics and silk, taffeta and other precision fabrics often used in the brand’s high fashion work in the same way. Eternal light; As for eternal black, Christian Dior wrote in his ‘Fashion Dictionary’: ‘Black is suitable for all occasions and ages. About black, I can write a whole book’; diamond or gem decoration The fixed appearance on the dial, bezel, or even the inverted automatic tourbillon makes Dior lady more glamorous during the day, and it is more brilliant at cocktail parties and parties.

 Thanks to the ‘Dior inverse’ movement of the automatic invertor, the Vietnamese black mother-of-pearl dial, the diamond-set bezel and the black ceramic ring complement each other. A total of 203 diamonds with a total weight of 0.89 carats are set on the bezel and the dial center ring. The fineness is F, G grade, and the clarity is V.V.S. The case diameter is 38mm. It has a power reserve of 42 hours, is water-resistant to 50 meters, and is limited to 88 pieces.

 Roger Dubuis Excalibur 42mm

 The Excalibur 42mm precious dial automatic winding watch is intended to re-examine the basic aesthetic elements of the Excalibur classic series for aestheticists: bold lines, resolute personality and simple and powerful design. The mother-of-pearl dial is set off in a 42mm diameter rose gold case, complemented by a black alligator strap and a rose gold folding clasp, which together create a watch that will fall in love with you at first sight. Limited edition of 188.

 Breitling Super Ocean 42 Watch Pure White

 Breitling has launched the new Superocean 42 with its unique pioneering spirit. From the strap, the bezel to the dial, all are made of pure white for exterior design. Suitable for women who like mix and match style, performance-oriented, bold and pursuit of excellence.

 With a sturdy case, strong sports style and stunning 1500m water resistance, the new watch with steel-like characteristics brings users a superb wearing experience and establishes its status as the world’s most trusted diving watch.

 Superocean 42 White Water is suitable for women who like to mix and match style, performance-oriented, bold and pursuit of excellence. This model is exclusively sold in Breitling boutiques, with a fresh and original design, equipped with a Breitling self-winding movement certified by the Swiss Official Observatory (COSC). White rubber die-cut unidirectional rotating bezel and outstanding dial with dynamic digital hour markers. The thick sapphire crystal has a double-sided anti-glare treatment; the side reinforcements provide strong protection for the screw-in crown. At the same time, the built-in safety pressure reducing valve can effectively balance the pressure inside and outside the case.

Introduction Of The Brand-new Clifton Series Watches

The Baume & Mercier classic Clifton series has been sought after with its luxurious low-key, simple and elegant urban style since its introduction, becoming the wearer’s daily life. Best companion and intimate close friend. Recently, the brand in Shanghai Xintiandi Glory launched a number of new Crichton series watches, to provide more choices for watch fans.

Baume & Mercier

Crichton self-winding watch
Clifton self-winding watch with hour, minute and small seconds hands, silver dial
The new Cleton series watches are trendy and have a traditional aesthetic appearance. The design is inspired by the classic watches launched by Baume & Mercier in the 1950s. They use a 41 mm diameter stainless steel case and delicate curved ears. Paired with Arabic numerals and blue steel hands to complement the beauty of the watch. A self-winding mechanical movement can be seen at a glance through the sapphire crystal case back. The frequency of the movement is 4 Hz and it is equipped with a oscillating weight with a snail-shaped Geneva ornament. Comes with a black alligator strap with a triple folding safety clasp. Water-resistant to 50 meters.

Crichton self-winding watch, black dial
Clifton self-winding watch with hour, minute and small seconds hands, black dial
This Cleton series watch also uses a 41 mm round stainless steel case, but the dial has been changed from silver to black. The black dial has hour and minute display functions, the small seconds display is at 6 o’clock and the date display is at 3 o’clock position. The sapphire crystal caseback provides a clear view of the self-winding mechanical movement. Comes with brown alligator leather strap.

Clayton Automatic Asian Special Edition
Creeton self-winding watch Asian special, with hour, minute, small seconds, silver dial
腕表 This watch is specially launched for watch lovers who love classic temperament. 41mm diameter 316L stainless steel case, dial with sun-satin-finished silver, gold-plated Arabic numerals and hands. This elegant design perfectly echoes the blue seconds hand scale, giving the overall appearance a typical 1950s style. The sapphire crystal case back can also be equipped with a self-winding movement. The movement contains 31 sapphires, a frequency of 28,800 vibrations per hour, and a 38-hour power reserve. With brown alligator strap.

Crichton watch, triple calendar, moon phase display
Creeton watch, triple calendar, moon phase display, silver dial
腕表 This watch reinterprets the 1950s New York urban style prototype. A stainless steel case with a diameter of 43 mm. Through the refined dial design, it can be seen that the watch is equipped with a sophisticated movement. This sophisticated design provides date information for business people so that they can write down the date and time of the day when they sign documents. The watch is equipped with a Swiss-made self-winding mechanical movement (Dubois Dépraz 9/000), and its structure can be viewed through a screw-fastened sapphire crystal case back window. Moon phase display function. Comes with a black alligator leather strap and adjustable triple folding safety clasp. Water-resistant to 50 meters.

Crichton watch, triple calendar, moon phase display, blue dial
Creeton watch, triple calendar, moon phase wrist display, blue dial
43Stainless steel case with a diameter of 43 mm. The dial is ingeniously selected from blue with sun satin finish. The color of the dial can be changed from light to black, with a triple calendar and moon phase wrist display. Equipped with a superb Swiss-made self-winding mechanical movement, through the transparent window on the case back, you can admire the oscillating weight with a snailed Geneva pattern, a splint bridge with polished pearl dots and a black rhodium-plated movement. Carved parts such as screws. Comes with a black alligator strap with adjustable triple folding safety clasp. Water-resistant to 50 meters.

Crichton automatic watch with silver dial
Clifton self-winding watch, silver dial, 18K red gold case
克 This Cleton series watch draws inspiration from the famous historical models of the 1950s, with a sun-satin-finished dial set against a 39 mm diameter double beveled red gold case, showing unparalleled elegance. The sun-satin-finished silver dial with Arabic numerals, the central seconds hand shows the seconds, which is different from other watches with small seconds. Through the sapphire crystal case back, you can admire the Swiss-made mechanical movement and other parts. Equipped with pin buckle.

Crichton Automatic Watch, Charcoal Dial
Clifton self-winding watch, charcoal dial, 18K red gold case
Adopt the trend-setting design, boldly use the carbon black dial, perfectly set off the 39mm red gold case, the automatic mechanical movement of the watch can be seen from the transparent case back. With a brown crocodile leather strap, a young and positive spirit, it is the best choice for urban people.

Defining Igo Shining Omega Constellation Watches Recommended

Omega has been pursuing the extraordinary quality of ‘perfection, extreme, excellence, achievement’. Today, the editor of this article introduces a number of star-studded Omega constellation series watches to many watch friends. Omega uses the shining starlight Defining ego quality and unique charm, the business philosophy of ‘excellent quality’ pursued by Omega and the spirit of ‘adhering to tradition and being brave in innovation’ are also perfectly interpreted in the following watches.

Omega Constellation Red Gold Diamond Mother of Pearl Dial

Watch model:

Movement type: automatic machinery
Case material: stainless steel
Strap Material: Stainless Steel-18k Rose Gold
Case diameter: 27 mm
Domestic public price: ¥ 86900
Watch details:

Watch model:

Movement type: Quartz
Case Material: Stainless Steel-Rose Gold
Strap Material: Stainless Steel-Rose Gold
Case diameter: 24 mm
Domestic public price: ¥ 52300
Details of the watch: Since its establishment in 1848, Omega has been committed to creating elegant ladies’ timepieces. In 1982, Omega once again innovatively designed the constellation series, which is very classic and recognizable. The fashionable and luxurious diamond craftsmanship has become a female friend of the era. The diligent pursuit of them. The watches of the several Omega Constellation series watches introduced are made of sapphire crystal glass, and there is a little more quiet in the star light, making the combination more harmonious. Defining egoism, the shining OMEGA is worth considering.

Jordi Launches Its ‘icons Of The World’ Watch

On the occasion of the Geneva Time Exhibition, Michel Jordi launched a new watch expressing the Jordi Swiss Icon brand concept. The icon has no borders. The brand celebrates the magical places around the world through a series of 8 special watches, each limited to 3 pieces.

In order to create eight watches in this special series, each of which produced three unique signature watches, Michel Jordi invited the talented watchmaker and developer Jean-François Mojon from Le Locle, and Jean-François Mojon once Won the best watchmaker award at the 2010 Geneva Watchmaking Grand Prix, he is known for his ingenuity in the creation of special watches.
For the ‘Icons of the World’ series, he created a reed chronograph movement. The small hammer beats the gong at a low rate of one pulse per second to replace the traditional watch bottom vibration. In this model, the amazing art of Jean-François Mojon includes a slow spring mechanism. Echo each other.
The fine smoky grey manual winding complex movement is crafted in black and red. Through the transparent multi-layer hollow dial, it exudes a truly harmonious visual appeal.

Lange Zeitwerk Minute Repeater: Set A Milestone For The Future

ZEITWERK MINUTE REPEATER is the first mechanical watch that combines a skip word display and a decimal minute repeater. Anthony de Haas, director of product development at Lange and a passionate percussionist, showed off his masterpiece in front of a jazz drum and talked about this melodious watch masterpiece.

Anthony de Haas while drumming, elaborating on the creative philosophy of ZEITWERK MINUTE REPEATER
   Why did you choose to develop the first Lange minute repeater watch based on ZEITWERK?
   In fact, GRAND COMPLICATION was Lange’s first watch with a minute repeater. After the launch of this piece, everyone estimates that our next minute repeater watch will be applied to classic models, such as 1815. That’s why we decided to surprise everyone. Furthermore, in terms of technology, the design of ZEITWERK is very suitable for adding sounding devices. The unique structure of the movement makes the layout of the worm gear that controls the beep sequence just right.
   What was the biggest challenge in designing the movement?
   The biggest challenge is lack of space. ZEITWERK MINUTE REPEATER is extremely precise, and its number of movement parts is more than twice that of the sophisticated L043.1 movement. This watch has about 250 more parts than ZEITWERK STRIKING TIME, but both have the same diameter. In order to deploy components in such a small space, we need to make a lot of trade-offs, such as giving up the barrel for the sounding device, the traditional slider mode, etc. ZEITWERK has a large, high-torque barrel, perfect for the needs of this watch.
   What else is critical during the development phase?
   There are many details to consider when developing such a complex movement. For example, the design of the hammer is extremely important. Just like a drum stick, the hammer must be retracted immediately after it strikes the gong, so as not to affect the vibration of the gong. The shape and weight of the hammer, as well as how to design the hairspring that drives the hammer, are all critical. The movement components work extremely fast, making it difficult to capture even when shooting with slow motion.

Pleasant watch masterpiece: ZEITWERK MINUTE REPEATER
   Why did you choose platinum 950 as the case material?
   Many people think that certain materials will inevitably make the minute repeater watch have better sound quality. As a drummer, I disagree. Take the drum as an example. The snare is one of the most important instruments. Its body can be made of different materials-the sound of a wooden drum is soft and round, and the tone of a brass or steel is more powerful With a metallic feel. The type of material is not good or bad, but which sound is more suitable for a certain musical style. The same is true of the minute repeater. The 18K rose gold case can create a softer tone, but the platinum 950 case can also achieve extraordinary sound quality.
   How important is ZEITWERK MINUTE REPEATER to Lange?
   From the perspective of the product development director, I think ZEITWERK MINUTE REPEATER has set a milestone for Lange’s future development. This piece is a major step in the development of a Lange timepiece. In addition, this project has brought us a lot of fun. In addition to the extraordinary challenges faced during the research and development phase, but also because of the continuous cooperation between our teams. From time to time, the watchmaking team discusses each other’s problems and proposes many innovative solutions. For this reason, we are proud of the advent of ZEITWERK MINUTE REPEATER.

Top Watch Brand: Patek Philippe Chronicles

In the star-studded watch industry, people can always express their admiration and longing for the simple letter combination ‘P.P’. Because this Swiss watch brand not only has a history of nearly 160 years, it has its own headquarters, workshops and museums in Geneva, the watch capital. Its more than 80 patented technologies are also holders of many world records.

百 A Patek Philippe watch made in the 19th century, although the end of the axle has been rotated more than 12 billion times on the bearing, it is still surprisingly accurate
Since the budding of watch manufacturing, the interlocking gears, levers, hairsprings and clockwork … have always fascinated the world. What a watch can convey to people is by no means limited to time information, but also a class symbol and a popular indicator. It is enough to become a symbol of human taste, and is considered to be a treasure of timelessness that transcends time.
‘No one can own Patek Philippe, you are just keeping it for the next generation.’ Patek Philippe’s classic slogan is also a little arrogant.
The Legend of the Sword and the Cross
Antoine Norbert de Patek, the founder of Patek Philippe, was a Polish revolutionary who resisted Russian rule in 1831. After the Polish Revolution failed, he fled to France and settled in Geneva, Switzerland. In 1839, he and the watchmaker Franciszek Czapek founded Patek Czapek & Cie in Geneva.
In 1844, Anthony Patek and Jean-Adrien Philippe met at an exhibition in Paris. At that time, Jane Philippe had designed pocket watches with a thin case, and without the use of traditional spoons for winding and adjustment. However, the new design was ignored in the exhibition at the time. Anthony Patek was attracted by it, and after a conversation, the two immediately reached an intention to cooperate.
In 1845, the watchmaker Czapek decided to leave the company and continue his business, so Patek changed its name to Patek & Cie. In 1851, Philippe officially joined the company, and the company was renamed Patek Philippe.
The Patek Philippe logo is a combination of a knight’s sword and a priest’s cross, also known as the ‘Kaldoraba Cross’, which comes from a legend of a hero: In 1185, the city of Caledoraba, Spain, was invaded by Moors, Rev. Raymond and Cavalier Digo Velasquez led a deadly resistance against the people, eventually driving the Moors out. The priest’s cross and the knight’s sword together became a symbol of solemnity and bravery. This also represents the spirit of cooperation between Anthony Patek and Jane Philippe. This symbol has been in use since 1857.
In 1932, the brothers Charles and Jean Stern, who owned a fine dial manufacturer in Geneva, acquired the company. So far, Patek Philippe has maintained the operating status of the family business.
In pursuit of the high level of products, Patek Philippe spares no expense in material selection.
At the London World’s Fair in 1851, the British Queen chose and bought a Patek Philippe bag watch. This new watch with a new handle hangs on a gold pin set with 13 diamonds, and the enamel blue gold cover is decorated with a rose made of diamonds. At that time, the Queen’s husband, Prince Burt, also bought a hunting watch from Patek Philippe. Patek Philippe thus established its aristocratic status.
Early Patek Philippe case, made of sterling silver and 18K yellow gold. Since the 20th century, most have chosen 18K gold and even platinum. For the use of all-steel case, Patek Philippe has always been cautious. The Patek Philippe movements all use a high number of diamonds. In the early days, more than 15 diamonds were used, and later products were more than 29 diamonds. Some gold watches with complex performances made in the 1960s had as many as 37 diamonds, which is rare among similar watches.

The last independent watch quotient
Complexity is the top craft in watchmaking, and Patek Philippe’s exquisite manufacturing technology has created many top brand watches.
In 1927, at the order of American car king Bergard, the company produced a three-question watch that could play his mother’s beloved lullaby, which was worth 8,300 Swiss francs. In 1985, Patek Philippe produced a 940 multi-function watch with full-automatic, calendar, moon phase, lunar month, and automatic date jumping functions. Its body thickness was only 3.75 mm, making it the thinnest watch of its kind.
In 1989, the Patek Philippe Museum launched Caliber89 to commemorate the company’s 150th anniversary. After nine years of development, this timepiece has 33 complications and 1728 parts.
In 1999, Patek Philippe’s Henry Graves pocket watch, a super-large single-button chronograph created in 1932, became the world’s most expensive timepiece at $ 11 million, and set a world record with 24 complex functions. This watch is specially made by Patek Philippe for an American banker and can display 24 different kinds of information: month, date, sunset and sunrise time, etc., even including the chart of the stars and moon on any night in New York City.
In 2002, the platinum world time exceeded the limit, indicating the time of 41 countries, regions and cities; in 2007, the 1591 model became the highest auctioned stainless steel watch at the price of 2.2 million US dollars.
At present, Patek Philippe is the only one in the world that uses manual refining and can complete the entire watchmaking process in the original factory. One of the only true independent watchmakers in Switzerland-it is produced from beginning to end and adheres to the tradition of watchmaking Craft. The Swiss watch industry calls this traditional manufacturing method ‘Geneva’s 7 traditional watchmaking techniques’, which means integrating the traditional craftsmanship of designers, watchmakers, goldsmiths, watchmakers, sculptors, porcelain painters and jewelers. Patek Philippe’s most proud feature.
For more than a century, the Geneva Seal has become the quality standard it adheres to during the continuous development and improvement of Patek Philippe mechanical movements, clearly defining the highest level of quality that mechanical movements need to achieve. The Geneva Seal, established in 1886, is the highest honor for watches and clocks, and Patek Philippe is the only watch factory whose entire production line has won the Geneva Seal.
Manufacturing a Patek Philippe watch requires more than 1,200 operations. A new mechanical movement takes 3 to 5 years. During the manufacturing process, more than 600 hours of quality control inspections are required, followed by close observation and rigorous review for 30 days. Behind these figures is the superb skills of the craftsmen. The parts are decorated with Geneva stripes or wood grains, and each watch is individually assembled, polished and adjusted by hand. Only watches that have completed these tests will be able to bear Patek Philippe’s name.
The Patek Philippe watch made in the 19th century, despite the fact that the end of the axle has been rotated on the bearing more than 12 billion times, is still surprisingly accurate.
Paida Philippe has strict restrictions on the production of watches. Most of the models are produced in small quantities, and the few are only five. For famous models, there are only a few hundred at most. The current annual production is only 41,000. It has been nearly a century and a half since the establishment of the company, and its total output is less than the annual output of a fashion watch. Since the establishment of the company, Patek Philippe has kept records for each watch in the file management. In addition to the practical uses of repair and cleaning, it also shows that every watch is unique.

加 Limited quality products make Patek Philippe watches have a value-preserving function.
Caliber89 has quadrupled in value since the early 1990s. A white gold diamond sun and moon perpetual calendar male watch produced by the company in 1953 was bought by a European buyer for 5.3 million Hong Kong dollars at the 97 spring auction in Hong Kong, breaking the highest price of perpetual calendar watches and Asian watches. Two records of the highest auction price. In May last year, a 1943 Patek Philippe sold 6.25 million Swiss francs in Geneva, which is equivalent to 5.7 million US dollars. Several Patek Philippe collections have broken the million dollar mark. The 2499 series, which was worth $ 100,000 in 1992, was sold for another $ 3.3 million in Geneva. Since 2006, Christie’s has sold 18 Patek Philippe watches for more than a million dollars.
Today, there are 100 kings and 54 queens in Patek Philippe’s customer list, and there are also celebrities such as Einstein, Madame Curie, Charlotte Blunt, and Tchaikovsky.
Settled in China
7In July 2005, Patek Philippe officially entered the Chinese mainland market with Shanghai as an entry point. This store is the third store in the world after Geneva and Paris. In 2008, Patek Philippe opened another specialty store and service center in Beijing.
Paida Philippe has chosen a different model from other places in China. It has the full power to entrust the Maishi Group to carry out agency and retail, and only enters the market in the form of specialty stores.
As early as 1872, Rimage Zuishi Group facilitated the establishment of an office in Shanghai to handle consumer goods businesses such as raw materials, cameras, and cooperation with Patek Philippe for more than 20 years. Regarding this business model, Philippe Stern, the president of Patek Philippe, explained, ‘Mexico has had nearly 140 years of trade with China. We want to enter the Chinese market. Of course, they are the ideal guide. It’s like travel. ‘
For Patek Philippe, whose production is strictly controlled, there are not enough products to supply many distribution channels. Patek Philippe’s 600 selected retailers in 70 countries around the world have evolved over hundreds of years. Therefore, Patek Philippe has always adhered to its inherent development rhythm and philosophy, low-key and stable. China’s brand promotion is no exception. Last year, Patek Philippe sold close to 100 units in China.

Pure Love Everlasting Model

‘Keep your hands together and grow old with your sons.’ ——The love vision in the Book of Songs has been postponed to this day, and it has become an eternal pursuit among every intimate couple. Sincere love has been baptized through the years, and it has been transformed into minute-by-minute love and constant blessings. Love, as a symbol of beauty, has become an inexhaustible source of inspiration for writers and musicians. The eternally long poems and music traverse the past and the present, praising the dazzling pearl in this touching crown. Breguet’s purest love is a model of long-lasting timepieces, engraving the tenderness that has passed through the baptism of time in the hands of continuous flow.
Noble and elegant, gentle fragrance
   The Breguet Queen of Naples series 8973, which was born in the limelight, is the best spokesperson for Muse. The noble and gentle temperament comes from Breguet’s meticulous observation of female customers and consistent care. The legendary life born of the 200th anniversary of the first watch and the 10th anniversary of the launch of the Breguet Queen of Naples series adds even more charm to it.

Breguet Queen Naples Reine de Naples 8973

   As an uncompromising automatic chronograph watch, the luxurious and elegant appearance of the 8973 perfectly reflects its complex functions. The chronograph hammer hidden in the dial is tapped twice an hour to make a crisp sound. In order for the watch owner to have the best listening experience, Breguet engineers conducted many rounds of arduous tests in the laboratory to select the tone that is most suitable for the human ear. In addition, the engineer more creatively performed the parts such as the gong. Transformation and adjustment, finally presenting a timepiece with rich sound texture. Press the 2 o’clock position button lightly to stop the ringing function.
   The most striking thing about the dial is the golden delicate rose between 1 and 11 o’clock. The perfectly stretched petals are clear and tangible. Even the green leaves surrounding the flowers are full of vitality and enviable. The winding vines decorate around the watch randomly, echoing the elegant roses on the dial, revealing the 8973 random and soft charming fragrance. The dial is paved with 156 brilliant-cut diamonds weighing approximately 0.42 carats, and carefully matched with 303 brilliant-cut blue sapphires of varying shades weighing approximately 0.84 carats. To make the watch more glorious, the bezel, side and lugs are set with 28 brilliant-cut diamonds weighing approximately 0.89 carats and 27 brilliant-cut blue sapphires weighing approximately 2.77 carats. The crown at 4 o’clock Inlaid with a pear-shaped diamond, all show the distinguished brilliance of the watch. What’s even more amazing is that the watchmaker ingeniously set a heart-shaped diamond on the gold sculpted rose at 12 o’clock on the dial, and cleverly used it to indicate the on / off status of the timekeeping device. The hollow openings at 11 o’clock and 1 o’clock on the dial allow you to appreciate the hammer of the timepiece device and see the exquisite scenery inside. Through the back of the sapphire crystal back cover, the geometric shape of the bridge and the oscillating weight and its gorgeous decoration can be seen. The Mediterranean-style garden pavilion and the first watch’s custom queen Caroline Mullah. The grand palace is just as beautiful. The 8973 is paired with a precious alligator leather strap, and its folding buckle is set with 26 diamonds, which completes its gorgeous temperament. With such a unique ‘rose’ presented to the beauties, thousands of words and thousands of words are condensed into this unique timepiece with no intentions, sincerely know at a glance.
Distinguished temperament
   As one of Breguet’s most representative series, the classic series has always inherited the unique Breguet style, and at the same time continues to innovate, engraving a new era mark. The Breguet Classique 7787 Moon Phase watch is one of the best, presenting the brand’s extraordinary quality with a model.

Breguet Classique 7787 Moon Phase Watch

   The 7787 perfectly inherits Breguet’s exquisite and elegant style. The dial is made of white enamel with big fire burning technology, which is smooth and delicate. Breguet’s original blue-steel hands slowly pass across its surface, showing the watch’s good style. The seemingly random number scale also hides the mystery. The slender and elegant number was created by A.-L. Breguet, the founder of Breguet, and has become a unique symbol of Breguet. one. The minute star-shaped minute scale and five-minute scale iris decoration are inspired by a tribute to the royal family before 1790. The power reserve scale is decorated with chic small arrows, inspired by the dial decoration of the 92nd pocket watch from 1785. In addition to the enamel dial, the 18K silver-plated gold dial is also available. The 36mm and 39mm dials also add a wealth of options to the model. The gold dial is engraved with various patterns by hand. This ancient craft dates back more than two centuries. At that time, watchmakers carved engraved flowers on the dial with superb craftsmanship and rich experience. It also became one of Breguet’s unique signs. . Just like the work at the time, these two models were packaged in expensive Burr elm boxes and sold in pairs. Out of respect for tradition, both models feature enamel dials with Breguet numerals. One of them is set with 96 full-cut diamonds weighing 0.72 carats.
   In addition, the watch uses a more innovative silicon material, which not only reduces the weight of each part of the watch, but also improves the shock resistance of the watch. More importantly, silicon is neither magnetic nor lubricated, which is perfect for timepieces. need. In addition to the central hour, minute and second hands in the center of the dial, two complex designs are added: the moon phase at 12 o’clock clearly shows the moon phase, and the power reserve indicator at 3 o’clock accurately indicates the remaining power time. The Calibre 591 DRL self-winding movement included in the model is only 3.02 millimeters thick, making it the thinnest model in its series. In addition to the models, the gift set also includes a pair of cufflinks and a matching necklace pendant, all carefully crafted to match more options. Timepieces of exceptional quality are complemented by extraordinary lovers.

Watches Elements