TAG Heuer Global President and CEO Jean-Christophe Babin, and Formula E Holdings CEO Alejandro Agag, signed an agreement at TAG Heuer’s headquarters in La Chaux-de-Fonds, Switzerland.
‘TAG Heuer’s continued commitment to motorsport, and the cooperation with Formula E, the world’s top electric racing event, is a logical step that reflects our cultural heritage and our commitment to sustainable development,’ said Jean-Christophe Babin . ‘Since the beginning of the brand, our strong passion for cars has fueled our technological innovation and performance. We patented the world’s first car dashboard stopwatch in 1911; Swiss driver Jo Siffert was the first Company-sponsored racer; in the 1970s, signed with the Ferrari team to become the first non-auto sponsor in the F1 circuit; continued the tradition with the McLaren team, and the partnership began in 1985. Through these With our other partners-the Indy 500 Indianapolis 500, Le Mans and the World Endurance Championship champion Audi Sports, and the Monaco Grand Prix-we have pushed accuracy to record levels.
TAG Heuer has also been deeply involved in sustainable development for many years, for example, the solar roof of our Swiss factory provides electricity. We have a long-term relationship with Leonardo DiCaprio and his organization’s Green Cross International Ecological Project. In 2010, we partnered with Tesla to host the first world tour of a 100% electric GT sports car. In 2011, we signed with Electric Masters Kart in Paris Bercy. So cooperation with Formula E is a natural one. ‘
‘There is no doubt that TAG Heuer is the perfect partner for the FIA Formula E Championship, and we are also very happy to be supported by such a reputable, outstanding and professional brand in the first season,’ said Alejandro Agag. “TAG Heuer’s passion for motorsport has a long history, dating back more than 150 years, and their pursuit of driving technology to the highest level of performance epitomizes the values of our championship. As founding partners, they will bring us A global communication platform and the best service for teams, drivers, the media and fans worldwide. ‘
The famous Swiss brand’s timing department, TAG Heuer Professional Timing, will provide all live timing for the 2014 season of the championship. The 10 stages of the championship will be in London, Rome, Los Angeles, Miami, Rio de Janeiro, Buenos Aires 10 major cities around the world, such as Leith and Beijing, are staged in the form of street races.
TAG Heuer will also be the only watch brand whose brand logo appears on all race cities around the world.
TAG Heuer’s new CEO, Stephane Linder, who will take office on June 1, said, ‘TAG Heuer is inspired by the artistry of technology, design and professional motorsport to produce the world’s most accurate, reliable and most accurate Exciting clocks. Formula E promotes the benefits and investments of electric and sustainable vehicles, and we look forward to participating in this noble and exciting cause, as we share the same values: innovation, performance and sustainability Development. And, the inner core force is a deep and lasting love for the fastest movement in the world. ‘