Category: watches

F.P.Journe Will Hold ‘steel Time’ Watch Collection Exhibition In New York

FP Journe will display its collection from the mid-19th century to the late 19th century at The Forbes Galleries on Fifth Avenue in New York from April 21 to September 15, 2012. Bronze clock.
Following the exhibitions in Geneva and Tokyo, the Steel Time exhibition will be held at the newly refurbished Forbes Galleries at 62 Fifth Avenue in New York, displaying a large number of bronze clocks and historical classics – wonderful displays of 200 pieces from 1850 to Clocks from 1910. Each piece has its own unique style and technique, but they can be seen in the watches produced today.
The steel industry was one of the greatest adventures of the 19th century. Mass production began in 1845 and steel was used in the construction of railways, bridges and towers. As steel prices fell, it replaced the use of iron in most industries. The Brooklyn Bridge built in 1885 was the first steel bridge in the world, and the Eiffel Tower was completed in 1889. Steel age. Metals have become familiar and widely accepted by the general public, and fashion has spread to all walks of life, including the watch industry.

Watches in the F.P. Journe gunmetal collection

Bronze clocks were developed shortly after the war of 1870, depicting a new type of clock that is equally and interestingly charming! There is a considerable price difference between stainless steel and gold watches, which allows stainless steel clocks to circulate freely from the effects of heavy taxes. Watches and clocks were thus promoted to all levels of society and led to the birth of proletarian clocks and watches. The product has also been greatly encouraged by the growing French metal industry and has developed new methods of steel production and processing.
Bronze clocks are designed in various styles, sometimes with a simple case, and sometimes with two gold-plated metal trims on the bezel and the edge of the case back. The dial can be white or colored enamel, simply marked with the word Regulateur, or digitally embellished with a round carved dial with various colors of enamel trim. This method is often used to decorate locomotives, ships or automobiles. Depending on the price, some are equipped with more complex movements with chronograph, alarm, spring mechanism and other functions that can provide world time indication, watchmakers have created many popular steel clocks.

Watches in the F.P. Journe gunmetal collection

Over the years, François-Paul Journe, a passionate and knowledgeable collector, has collected this extraordinary collection of bronze clocks. He is a privileged guardian of this historical heritage and is very proud to be at Forbes Galleries. The gallery shares this unique collection with the American public. The exhibition is also supported by the NAWCC (National Watch Museum) in Columbia.
The Steel Time exhibition will be held from April 21st to September 15th, 2012, from Monday to Saturday from 10 am to 4 pm at The Forbes Galleries, 62 Fifth Avenue, 10016, New York. Phone: 212-206-5548. F.P. Journe will also publish a book on ‘STEEL TIME’. Journe F.P. journe will continue the exhibition with a book called Steel Time, written by two distinguished experts, Jean Claude Sabrier and Georges Rigot. More than 300 pages of Steel Time are very fascinating, covering the source of these works, some even dating back to the 17th century, people rarely see the watchmaking quality of precious metal clocks in such a vivid and complete way.
The book, prefaced by François-Paul Journe, introduces the only steel watch in the FP Journe-Invenit et Fecit series. Only the steel case makes the Sonnerie Souveraine grand sounder crystal-clear. Otherwise, the brand only uses platinum Or gold makes a noble and elegant case, and all movements are also made of 18K rose gold.
The English limited edition of the book is autographed by F.P. Journe and sells for $ 250. It is available at the F.P.Journe store in New York at 721 Madison Avenue, 10016, New York. Tel: +1 (212) 6445918
You can also visit the F.P. Journe store in New York to listen to the most beautiful and exciting tunes of Grande Sonnerie Grandson watch. The store is located at 721 Madison Avenue, 10016 New York, phone: +1 (212) 64459188.
Original source: F.P.Journe

Chengdu ‘watch’ City Global Attention

On July 27th, Longines’ first direct-operated store in the southwestern region of Longines, a famous Swiss watchmaker, opened in Chengdu. Raffles City’s direct-operated store was also unveiled. At the same time, Longines Hengli Chengdu Vientiane City shop. Longines Vice President Li Long and Longines Ambassador Guo Fucheng witnessed the grand opening ceremony and unveiled the week-long ‘Longines Elegant New Products Tour’ prelude, Compaq series and a number of 2013 Basel watch exhibition models debuted in China Will be presented to Chengdu watch enthusiasts.

Chengdu famous watch stores repeatedly hit the global sales crown

I opened two stores a day, showing the confidence of the Longines brand in the Chengdu market. ‘Our world’s top-selling specialty store is in Chengdu!’ Li Li broke the reason for attaching importance to the Chengdu market in a few words. ‘I can tell you for sure that every Longines boutique in Chengdu sells well. Currently, it is the best-selling in China. It is the Chengdu Hengdeli store, and the Wangfujing Longines counter is the fifth in the country, and the overall sales of Chengdu ranks the top five in the country. ‘Li Li praised Chengdu’s watch market. In fact, at the 2013 Basel International Watch Fair, Longines Global President Huo Keno said that Chengdu Hendri’s Longines store had once reached the top spot in the world.

Speaking of Longines opening the first direct-selling store in the southwest of Chengdu, Li Li was confident. ‘Before opening a new store, we will observe regional sales for a period of time. We will only approve the opening when we confirm that there is room in this market to open new stores. Longines has now entered a stage of rapid development in China. In the past ten years, brand awareness and sales have greatly improved. Our strategic plan is to open directly-operated stores in 10 cities in China. Currently, Seven have been opened and Chengdu is one of them. ‘

In fact, not only Longines, but mid-range watches have always performed well in the Chengdu market. Mid-end brands such as Radar and Movado have achieved the global ‘monthly sales crown’, which is a fact worthy of great attention. Yu Hongzhang, deputy general manager of Chengdu Hengdeli Watch & Clock Co., told reporters that these first sales in the world basically occurred after the brand held the event. It is not an accident that the single-month impact on the world’s number one. ”He also said frankly, because China’s current boutique market is developing well, the number one specialty store in China is basically the first in the world.

亨 Henry World Watch Center, located on the first floor of Vientiane City, has experienced unfavorable factors such as slow economic growth, road construction affecting people flow, and relatively biased locations, and business has not improved. But after opening the well-known Longines and signing a new Breitling counter for spokesperson David Beckham, the business has improved significantly. It is understood that Longines sells around 50 of them here every month, which is the ‘top pillar’ of the store, while other high-end sales such as Girard Perregaux, Glashütte, Athens and others are unsatisfactory.

Mid-end brand watch Sichuan market has huge potential

The good performance of the Chengdu watch market not only attracted traditional watch brands, but some new mid-end ‘faces’ in the Chinese market also targeted the Sichuan market. Last week, Aletta, one of the founders of Swiss watch brand Frederique Constant, made a special trip to Chengdu to inspect the market and discuss new stores. She revealed that although Chengdu has just opened a store and currently only has four small counters, sales are still considerable. ‘Our price point and self-produced movements are core competitiveness. Compared to those group-operated brands, we have not quickly seized the market advantage, but we believe that the advantages of the brand can gradually emerge. We are also very optimistic about the Chengdu market ‘And some other mid-priced watches, such as Mingshi and Raymond Weil, have also racked their brains to find a suitable place to open a shop in Chengdu and seize a place. ‘The high-end bowl watch market in the Northeast is better, and Chengdu and the entire Sichuan market are well-known in the country for mid-end watch sales!’ Yu Hongzhang told reporters that this is also the case in the Chengdu Hengdeli watch industry, although The sales of other brands are good, but they are not eye-catching on the national sales list. Henderly’s mid-end brand sales are very good, so it is well-known among dealers in the national watch market. Because of the market’s sales situation, many brands have a strong interest in the Sichuan market. ‘With the acceleration of China’s urbanization construction, many rural populations have entered cities and towns, so we plan to choose some cities with relatively high GDP and large populations to open specialty stores. Currently, we have opened stores in Mianyang and Yinzhou. Consumers in second-tier cities already know the Longines brand, but they have not given them the opportunity to spend. ‘Li Li has clearly stated his plans for the large-scale expansion of the Sichuan market. Tissot, which belongs to the same group, has already been deployed in secondary cities. Mianyang and Deyang are important markets for Tissot. Omega, which has a relatively high positioning, has been seeking opportunities in the Sichuan secondary market to open stores. ‘After all, the Sichuan market is big, and our task next year is to open a store in a secondary city in Sichuan.’ The manager of the Chengdu Hengli World Watch Center also revealed to reporters their determination to expand the secondary market.

Of course, with the expansion of the Sichuan watch market, better services are needed to support it. Directly facing consumers through direct-operated stores, being a true retail service provider, rather than being a wholesaler, is a strategic choice for brands to open direct-operated stores. Li Li said, ‘Through retail, we can work out a more standard and complete process, improve the items including image, service, dress, greetings, watch display and after-sales service, etc., and communicate with Chinese distributors to work together Improve brand quality. ‘Li Li’s point of view is almost the consensus of the watch industry. Not long ago, when another watch giant Omega opened a direct store in Chengdu, Okehua, the global president, also mentioned this point of view.

Zoran Tiancheng Van Cleef & Arpels Extraordinary Dial Series Watch Tasting

Drawing inspiration from nature and fairy tales is the philosophy that Van Cleef & Arpels followed. The beauty of nature and the wonderland of fairy tales are infused into the works. In the process of using, people can also experience the unique charm brought by these elements. At this year’s Asia Haute Horlogerie Show, Van Cleef & Arpels launched the LADY ARPELS CARDINAL CARMIN series of watches. This series of watches is based on the theme of flying birds, using unique feather feather inlay technology, and exquisite design, I believe you will love it.

Watch overall

   Extraordinary dial series watches, full of designer inspiration on the dial of the watch, watch craft masters also play their expertise in this field. This watch has a diameter of 38 mm and the case is made of white gold. A round diamond is set around the case.

Kingfisher inlay with fine feathers

   White gold dial, lapis lazuli and turquoise mosaic background, round diamonds, white gold substrate decorated with birds, lapis lazuli and turquoise alternate use, making the background look more layered. As if layers of water ripples, the use of arcs makes the background look fluid. Micro-painted feathers, white gold beak, finely painted, white gold bird eyes, convex round cut onyx. The use of the fine feather inlaying process allows the designer’s design to be presented to the fullest extent. The gradient effect of the two wings of the kingfisher from the inside to the outside makes the kingfisher look more real.

Crown with gear pattern, set with a diamond

   The white gold crown is located on the right side of the watch and is decorated with gears. A round diamond is set on the top of the crown.

White gold gold lugs with diamonds

   The lugs are also made of white gold, and diamonds are set in the central part of the lugs and on both sides of the lugs, in harmony with the watch as a whole.

Peacock blue alligator strap

   The bright peacock blue alligator leather strap is clearly visible under the light. The blue alligator leather strap echoes the blue dial, as if the dial’s blue background extends.

Pin buckle also set with diamonds

   White gold pin buckle with diamond inlaid on the buckle. Striving to integrate with the watch as a whole, and the attention to detail also makes this watch more eye-catching.

Sealed back cover design

   The back cover of the watch is sealed. Despite this, the designers did not ignore this area of ​​little attention. The Van Cleef & Arpels logo is printed on the back cover. Kingfishers on the rocks, the wavy lines in the distance are very dynamic. The back cover is also printed with the limited number of this watch. It is equipped with a manual winding mechanical movement (830p) and provides a 60-hour power reserve. Water-resistant to 30 meters.

Summary: Inspired by the kingfisher symbolizing happiness and steadfastness, the fine feather mosaic technique is used to bring the kingfisher to life. Full of rich and beautiful meanings, coupled with the use of precious materials, the combination of turquoise, lapis lazuli and round diamonds, has made this watch a lot of style. I believe that wearing it on the wrist will definitely become the focus of the audience.

2012 Swiss Mido Watch ‘inspiration Creates Eternity-who Wears Buildings In Your Hands’ 上海 活动

On April 20, 2012, the well-known watch brand Swiss Mido, which is full of extraordinary innovation spirit, officially opened the 2012 ‘Inspiration to Create Eternity’ in Shanghai’s new landmark of fashion: the dream of Hongkou Kaidelong Who wears buildings in their hands ‘series of activities. As the first dazzling appearance of Mido in 2012, many fashion media and distinguished guests gathered here. At the night of the Hongkou Kai Delong Dream Plaza, the lanterns were shining and extraordinarily bright. The Swiss Mido watch created a gorgeous and slightly mysterious inspiration space for all guests, presenting a stunning dream watch show, It brings a new concept of watchmaking-sublimating the architectural art into the design inspiration of a wristwatch, and creating a timeless masterpiece of wrist watch timing. Asian popular superstar Mr. Wu Zun made a special presence and sent his best wishes to Mido, together with Mr. Franz Linder, Global President of Swiss Mido and Ms. Wang Ying, Vice President of China, unveiling the 2012 Swiss Mido ‘Inspiration Creates Eternity-Who The prelude to the series of ‘Building in Your Hands’ series, while experiencing the new interpretation of inspiration and time by Mido, together witness the landmark moment in the history of the brand.

  ‘Inspiration’ and ‘eternity’ are the essence of the brand that has been pursued in the past hundred years since the birth of Swiss Mido. Take inspiration from classic and beautiful things, and integrate them into sophisticated watchmaking design, which has passed through time and is still new. Upholding the essence of this brand, since 2010, Mido’s inspirational trilogy presented by Mido shows the climax of Mido’s ‘discovery’ in 2010, ‘feeling’ in 2011, and ‘creation’ in 2012. The road to inspiration. As the third part of the ‘Meitu Inspiration Trilogy’-‘Inspiration Creates Eternity’ will open up another magnificent and dreamy world of inspiration for people. Medo always believes that only with a pair of eyes that find inspiration and a feeling of inspiration The soul can cherish the inspiration from every bit of life in order to create an eternal classic.

  In the passing of water, the classic buildings have withstood the baptism of time, retained the wisdom of each era with the inspiration of flashes, and left a dazzling light in the history of human civilization with creative inspiration. The time and space philosophy conveyed by classic architecture coincides with the watchmaking philosophy of Swiss Mido. Swiss Mido draws design inspiration from it, debuts with a new image, interprets the architectural time and space philosophy, and creates eternity with inspiration. Continue to write the legend of watches, to show people accurate time expression.

 Today, the Swiss Mido draws inspiration from classic architecture, creating the timeless beauty of the wrist. When the dancer’s dancing posture depicts the classic buildings representing the essence of art and wisdom of each era on the stage, time is frozen in these buildings, and the audience’s thoughts under the stage change with this piece of architectural art. Different time and space, feel the unique artistic breath and beauty of architecture in each era. Models wearing the Swiss Mido watch series appeared on the stage. Each model seemed to represent the spirit of a classic building, perfectly interpreting the unique relationship between architecture and watchmaking. At the event site, Ms. Wang Ying, Vice President of Mido of China, shared a series of themed activities launched by Mido in 2012 with guests and the media. They were organized around “Architecture”, “Inspiration” and “Creation” and were extremely interactive. Sexual online activities present consumers with a watch space full of architectural art and creative inspiration. The online creative platform carefully created by Mido for consumers, participants can upload their own inspirational works in the ‘Creative Space’ interactive zone to show their creative ability; learn about Mido and discover in the ‘Game Time’ interactive zone Mido’s watchmaking philosophy has a better chance to win attractive prizes such as ‘Swiss Double Flying’ and ‘Ten Thousand Yuan Tourism Fund’. I believe that the inspiration storm brought by Swiss Mido in 2012 will definitely allow people in it to fully experience the art of watchmaking where solid architecture and flowing time blend together.

Eye-catching Bright Colors Three Different Color Dial Watches Recommended

The eye-catching colors are irresistible. The colorful dial can be said to give the whole watch a new charm. The seemingly low-key appearance is particularly attractive when the gorgeous dial is taken care of. Whether it’s a daily commute or a vacation, a watch with a colored dial will make you the focus of everyone. Today’s Watch House recommends three men’s color dial watches for you to appreciate their ultimate charm in more detail.
Rolex Day-Date Series 118138-L (FC) Green Dial Watch

Domestic public price: RMB 171,800
Watch diameter: 36 mm
Movement type: automatic machinery
Case material: 18K yellow gold
Water resistance: 100 meters
Watch details: II also has a curved window at 12 o’clock, which can display the full writing of the week, with the classic design of the junior pin, the information is clear at a glance. Rolex 3155 movement, accurate and stable travel time. What’s special about this watch is that the dial and strap are presented in green, which makes people shine.
Breitling Avengers Sea Diver Black Steel Watch

Watch diameter: 45 mm
Watch thickness: 18.4 mm
Movement type: automatic machinery
Case material: black steel
Water resistance: 3000 meters
Watch details: Yellow, coupled with its bituminous military strap, seems to be able to smell a wild atmosphere. The self-winding mechanical movement is equipped with a power reserve of no less than 40 hours. Whether traveling on land, swimming in the deep sea or flying in the sky, the watch is guaranteed to be accurate and reliable. The watch is limited to 1,000 pieces.

Glashütte Original 20th Century Vintage Series 2-39-47-06-02-04

Domestic public price: RMB 81,000
Watch diameter: 42 mm
Watch thickness: 12.4 mm
Movement type: automatic machinery
Case material: Stainless steel
Water resistance: 30 meters
Watch details: glashutte / 36245 /
Watch review: This watch features a 42 mm polished steel case. The blue dial is electroplated and machined into a sunray pattern. Chic Arabic numbers appear at 3, 6, 9 and 12 o’clock in a carefully drawn white minute ring. The hour and minute hands made of platinum are slightly curled and set with ultra-bright luminous material to ensure that the time can be accurately recognized at any time. Glashütte’s original characteristic large calendar display window with white numbers on the blue background perfectly matches the color of the dial. This model complements its 60s-inspired look with a dark blue Louisiana alligator leather strap. The watch is equipped with a Glashütte 39-47 automatic movement, with a 40-hour power reserve, chamfered edges, polished steel parts, gooseneck trimmer, three-quarter splint engraved with Glashütte’s original tortoise shell, and a strap. The 21K gold pendulum’s skeleton automatic rotors work perfectly with each other. The faint blue dial with the dark blue strap, with harmonious, perfectly interprets the elegant and deep side of men.
Summary: I have to say that the appearance of these three watches continues the classic style of this series of watches, but the gorgeous dial has given the watch a new life. The fusion of classic and fashionable colors perfectly interprets the charm of the other side of men. It can be said that it is very suitable for fashionable men.

Watches Elements